Valerie Riley: Optimizing GEO, Earning Trust & Challenger Brands - Episode #35
How can challenger brands win discovery, trust, and positioning as generative AI reshapes how buyers find and evaluate solutions?
In this episode of Connect To Market, host Casey Cheshire welcomes Valerie Riley, Vice President of Marketing & Strategy at Unbounce and Co-Host of the Closing Time podcast, to explore how generative engine optimization (GEO) is transforming modern marketing. Valerie explains why GEO is emerging as a defining 2026 trend and how it shifts discovery from traditional search rankings to AI-generated recommendations. She shares why this shift can favor focused…
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