Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Roca Family Transformed a Bathroom Factory Into a Global Design Empire
In this episode of Family Business Stories with Fexingo, Lucas and Luna explore the remarkable story of the Roca family, who turned a small Spanish bathroom ceramics factory founded in 1917 into one of the world's largest bathroom design companies. We focus on a critical turning point in the 1990s when the third generation faced a stark choice: sell the struggling company or reinvent it. How did the Rocas bet on design, international expansion, and a shift from manufacturing to brand-building? We walk through the numbers: from $150 million in revenue in 1990 to over $2 billion today…
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