Latest / On The Margin | Boaz Sobrado & Ivan Patriki
The Mr Beast Deal That Built a $3 Billion Company | Surfshark CMO Regimantas Urbanas & Ivan Patriki
How a company from a country of 3 million built a brand everybody knows, and paid Mr Beast seven figures to do it.Regimantas Urbanas is one of the first employees and now CMO of Surfshark, the Lithuanian cybersecurity company that launched into a saturated VPN market in 2018 and turned into part of a $3 billion group. He joined three months after the product went live, gave the brand its meaning, and helped scale it from the first 10,000 users to millions through Google Ads, affiliates, creator marketing, and full on guerrilla campaigns.In this conversation with Ivan Patriki, recorded inside…
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