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LinkedIn Hashtags Are Dead?
For years, people have been told that hashtags are essential for increasing reach and visibility on LinkedIn.
So I decided to test it for myself.
Over four weeks, I ran a simple split test.
For the first two weeks, I continued posting with hashtags.
For the next two weeks, I removed hashtags completely from every post.
The results were surprising.
Overall engagement increased by 12%.
Comments increased by nearly 11%.
But the biggest jump came from one of LinkedIn's most important engagement signals: saves.
My saves doubled.
Based on this test, removing hashtags actually improved the…
The skinny
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