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LinkedIn Hashtags Are Dead?

For years, people have been told that hashtags are essential for increasing reach and visibility on LinkedIn.

So I decided to test it for myself.

Over four weeks, I ran a simple split test.

For the first two weeks, I continued posting with hashtags.

For the next two weeks, I removed hashtags completely from every post.

The results were surprising.

Overall engagement increased by 12%.

Comments increased by nearly 11%.

But the biggest jump came from one of LinkedIn's most important engagement signals: saves.

My saves doubled.

Based on this test, removing hashtags actually improved the…

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