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Pushing back on misinformation: an interview with Jordan Bitterman
An interview with Jordan Bitterman, CMO for TripleLift, about misinformation in the digital space.
What is his premise on how to take on misinformation How does the incentive matter? Is there an actual long term price? Is there data here? Buyers need to take what action? How does this impact SMB companies? What do you advise to buyers to make sure they don’t back misinformation? What would Jordan change about the industry?
About Jordan:
Jordan is a 25-year veteran of the advertising industry.
The majority of his career has been spent at advertising agencies, including those who have been –…
The skinny
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