Latest / What's Your Problem? / Making Immigration Cheaper & Easier
Transcript
- 0:15Speaker 1: Pushkin. When we first went public with it, I received,
- 0:24Speaker 1: presumably from an attorney because they quoted law here, an
- 0:28Speaker 1: anonymous threatening letter with magazine cutouts like they think, like
- 0:33Speaker 1: eighties horror movie.
- 0:35Speaker 2: Style, like a kidnapping letter exactly.
- 0:38Speaker 1: That said like shut down your business, Like yeah, but.
- 0:41Speaker 2: You're saying this. This magazine cutout letter was like quoting
- 0:44Speaker 2: specific statutes or something.
- 0:46Speaker 1: It was talking about unauthorized practice of law in a
- 0:49Speaker 1: way that you would only do it if you were
- 0:51Speaker 1: an attorney.
- 0:52Speaker 2: Amazing. Is it framed on your wall?
- 0:55Speaker 1: Tragically during an office move, it disappeared somewhere.
- 1:04Speaker 2: I'm Jacob Goldstein and this is What's Your Problem? The
- 1:06Speaker 2: show where I talk to people who are trying to
- 1:09Speaker 2: technological progress. My guest today is Shao Wang. He's the
- 1:13Speaker 2: founder of a company called Boundless. Chao's problem is this,
- 1:17Speaker 2: how do you make it cheaper and easier for people
- 1:20Speaker 2: to deal with immigration law or to frame it in
- 1:23Speaker 2: a bigger way. How do you use technology to bring
- 1:26Speaker 2: down costs in a bureaucratic, slow moving field where, by
- 1:30Speaker 2: the way, the incumbents don't want you. Joo moved to
- 1:34Speaker 2: the US from China when he was three years old.
- 1:37Speaker 2: He grew up, and he worked a lot of places
- 1:39Speaker 2: at McKinsey and at the New York Department of Education
- 1:43Speaker 2: and at Amazon, before he ever had the idea to
- 1:46Speaker 2: try to do anything about immigration.
- 1:49Speaker 1: I had always taken it for granted that immigration is
- 1:52Speaker 1: really hard. And if you grow up, like all of
- 1:55Speaker 1: the friends, all of your circles around, everyone has their
- 1:59Speaker 1: own struggle with the immigration system. And it always becomes
- 2:02Speaker 1: a running joke around who had the toughest time, how
- 2:06Speaker 1: many hours they were stuck in some back ron room
- 2:09Speaker 1: and some concert or some airport, like the just constant
- 2:12Speaker 1: stories about the fraughtness and the turmoil of being an immigrant.
- 2:17Speaker 1: And I had always just taken for granted that that's
- 2:20Speaker 1: just the way things were, That's just life. It's like,
- 2:24Speaker 1: you know, the sun comes up. Yeah, people struggle with immigration.
- 2:27Speaker 1: And it wasn't until twenty sixteen. I'm almost ashamed to
- 2:33Speaker 1: talk about it this way, but it's like, is this
- 2:35Speaker 1: the first time, late twenty sixteen that I actually asked
- 2:38Speaker 1: a question why? Well, someone asked me the question why
- 2:42Speaker 1: is immigration so hard?
- 2:43Speaker 2: What was the context? Who asked you? That?
- 2:46Speaker 1: It was someone who is someone in their office just
- 2:49Speaker 1: went through an immigration process, foreign national married uses and
- 2:53Speaker 1: had to spend thousands and thousands of dollars on their
- 2:56Speaker 1: immigration attorney had a terrible experience, and the question was like,
- 3:00Speaker 1: why is this whole thing so hard, so expensive? And
- 3:04Speaker 1: they asked me because I was the I guess, the
- 3:06Speaker 1: most immigrant looking person in the room, and I, uh,
- 3:10Speaker 1: I said, that's a really good question. I have never
- 3:13Speaker 1: thought that as like why. And the more that I
- 3:16Speaker 1: like dug into why, like you know, you get to
- 3:19Speaker 1: the point where you just learn too much. Right. I
- 3:22Speaker 1: talked to hundreds of families, lawyers, government folks, and you
- 3:25Speaker 1: realize that, like this, this has to be solved. It
- 3:28Speaker 1: was unbelievable to me that this problem has existed for
- 3:31Speaker 1: generations in the same way where every other you know,
- 3:35Speaker 1: related field has like modernized or used data or used technology,
- 3:40Speaker 1: or become more personalized, or become more efficient, or become
- 3:43Speaker 1: more affordable or accessible, and immigration is stuck the same
- 3:46Speaker 1: way that I did it with my parents. And the
- 3:48Speaker 1: only thing that has changed in the thirty years that
- 3:51Speaker 1: I've been in this country is that there are over
- 3:54Speaker 1: five times has been the immigration attorneys. Even though the
- 3:56Speaker 1: annual number of immigrants has stayed relatively the same and
- 3:59Speaker 1: the prices have gone up, and so you put that
- 4:03Speaker 1: You're like this, I can't not do something about it.
- 4:06Speaker 2: I mean one like what you're like, how hasn't anybody
- 4:09Speaker 2: done anything about this? But like it's the government and
- 4:13Speaker 2: it's lawyers, and you know, to some extent people want
- 4:20Speaker 2: immigration to be hard, right, to some extent politically bureaucratically,
- 4:24Speaker 2: people want immigration to be hard. So it doesn't seem
- 4:27Speaker 2: to me to be an obviously solvable or addressable problem
- 4:33Speaker 2: that you're sort of setting out to solve or address.
- 4:35Speaker 1: Where were you in my life in twenty six and
- 4:39Speaker 1: it was like, by by February of twenty seventeen, I
- 4:44Speaker 1: felt like I like I had an idea, right, I
- 4:47Speaker 1: felt like, hey, we can make this more accessible that
- 4:51Speaker 1: you know, this fundamentally is an information problem, right where
- 4:56Speaker 1: you have all of these people who want to know
- 4:58Speaker 1: and want to understand immigration, wanted to operate, and then
- 5:01Speaker 1: you have only two groups of people that actually know
- 5:04Speaker 1: what to do. You have the federal government who is
- 5:08Speaker 1: again and uh make things opaque and doesn't release the information.
- 5:13Speaker 1: And then you have immigration attorneys that are financially incentivized
- 5:17Speaker 1: to be the only arbiters of this information and so
- 5:21Speaker 1: this is like you know, from someone who you know
- 5:26Speaker 1: my background, Like I tried to like transform the public
- 5:28Speaker 1: education system that has been stuck in the same way.
- 5:32Speaker 2: To be clear, you worked for the New York City
- 5:34Speaker 2: Department of ED right, that's yes.
- 5:36Speaker 1: And we launched new schools that tried different things like
- 5:40Speaker 1: making school eleven months of the year and using technology
- 5:42Speaker 1: different ways. Even at Amazon, there's like, how do we
- 5:45Speaker 1: change physical retail where we launched Amazon Go and just
- 5:48Speaker 1: work out where you can just take something and you
- 5:50Speaker 1: leave and there's no checkout Like this, in my mind
- 5:52Speaker 1: is another example of something that has been operating in
- 5:55Speaker 1: the same way for generations and there has to be
- 6:00Speaker 1: an opportunity for us to change that. And how can
- 6:02Speaker 1: I help every family you know, have the confidence and
- 6:07Speaker 1: the support and the services that you know previously were
- 6:11Speaker 1: only available to those who could pay thousands and thousands
- 6:13Speaker 1: of dollars for attorneys.
- 6:16Speaker 2: And so you have this as the like big lofty,
- 6:19Speaker 2: you know idea behind starting the company. Is there some
- 6:24Speaker 2: particular service, some particular immigration related thing that is your
- 6:31Speaker 2: sort of your wedge, your first thing you're going to try.
- 6:34Speaker 1: Yeah, So the way that I looked at it was
- 6:36Speaker 1: first it had to have a shorter timeline, right, So
- 6:40Speaker 1: I needed to be able to show that we if
- 6:43Speaker 1: you use us, it'll work. And if it takes years
- 6:46Speaker 1: for something to get reviewed and approved, then like I
- 6:49Speaker 1: don't have testimonials. Why would you trust your life to
- 6:51Speaker 1: a company that doesn't work? And then the second part
- 6:54Speaker 1: is is that it should be uncapped so we can
- 7:00Speaker 1: like you know, create and have enough market to to
- 7:04Speaker 1: create a adventure scalable business.
- 7:06Speaker 2: And so just to be clear but un kept, I
- 7:08Speaker 2: mean there are some some things like what the H
- 7:11Speaker 2: one B visa for skilled workers where the government limits
- 7:14Speaker 2: the number of people, and so you don't want to
- 7:16Speaker 2: do something with a small number of people. You want
- 7:18Speaker 2: to do something with a large number of people so
- 7:20Speaker 2: that there's a big market for your service. That's exactly yeah, okay,
- 7:23Speaker 2: and then so quick turn uncapped.
- 7:26Speaker 1: Yeah, and then folks that I can acquire affordably through
- 7:31Speaker 1: digital marketing means.
- 7:33Speaker 2: Just classic online business. You want a relatively low customer
- 7:36Speaker 2: acquisition cars.
- 7:37Speaker 1: I want to be able to find something that people
- 7:39Speaker 1: are actually searching for and are willing to like willing
- 7:42Speaker 1: to to to you know, come learn about a new
- 7:46Speaker 1: way of doing something that that that doesn't involve going
- 7:49Speaker 1: into a mahogany clad office and like handing someone in
- 7:52Speaker 1: the suit and tie all of your information. And so
- 7:55Speaker 1: the first first wedge as that we picked was was
- 7:59Speaker 1: around marriage green cards. So this is a US citizen
- 8:03Speaker 1: who has fallen in love with and gotten married to
- 8:05Speaker 1: a foreign national and now either wants to be able
- 8:09Speaker 1: to help them stay in the country or bring them
- 8:12Speaker 1: to the.
- 8:12Speaker 2: Country, okay, and get them a green card, get basically
- 8:15Speaker 2: a permanent resident status exactly.
- 8:18Speaker 1: Yeah, and it has a top priority of on what
- 8:21Speaker 1: the government reviews and.
- 8:25Speaker 2: Quickly. It means it gets done quickly.
- 8:27Speaker 1: Yeah.
- 8:28Speaker 2: There's a lot of people, lots of US citizens are
- 8:30Speaker 2: married to people who are not US citizens.
- 8:32Speaker 1: Three to four hundred thousand the year, okay.
- 8:34Speaker 2: And they're out there doing Google searches how do I
- 8:37Speaker 2: get a green card for my spouse?
- 8:39Speaker 1: Exactly to the point where you know, we were getting
- 8:44Speaker 1: paying customers, like it was such a high need that
- 8:47Speaker 1: we were getting paying customers before like our product is
- 8:52Speaker 1: even done, right, yeah.
- 8:55Speaker 2: Yeah, So what you have, like the website is up
- 8:58Speaker 2: and people are like trying to get you to get
- 9:00Speaker 2: them help them get a spouse a green card, but
- 9:02Speaker 2: you don't sort of have your act together yet or
- 9:05Speaker 2: what's going on there?
- 9:07Speaker 1: I mean embarrassingly is that like we we have the
- 9:09Speaker 1: first parts we want to learn, right, and it's like
- 9:12Speaker 1: that demantra at the time is MVP and like get
- 9:14Speaker 1: things out there, just do a thing. Yeah, And we
- 9:19Speaker 1: didn't expect people to get as far through the process
- 9:22Speaker 1: as they ended up doing, to a point where and
- 9:25Speaker 1: we've actually we actually had to like add things, you know,
- 9:30Speaker 1: in real time, as like somebody's.
- 9:31Speaker 2: Going refreshed and you're like trying to make the webs.
- 9:35Speaker 1: Like something isn't working, and so we're like making a
- 9:37Speaker 1: quick fix and they're like, hey, maybe you should refresh
- 9:40Speaker 1: your browser and see if it, you know, if it works.
- 9:42Speaker 2: And are you literally sort of building an online pathway
- 9:45Speaker 2: so they can like fill out the forms to get
- 9:47Speaker 2: a spousal green card? Is it like that real? Is
- 9:49Speaker 2: that what's happening?
- 9:51Speaker 1: I mean? The idea here is that if we can
- 9:53Speaker 1: translate complex government forms and requirements into steps that everyone
- 10:00Speaker 1: can follow and feel confident in, then you could go
- 10:04Speaker 1: end to end and be able to like get through
- 10:07Speaker 1: a process that previously took again months on your own
- 10:10Speaker 1: and do it in a couple of hours.
- 10:12Speaker 2: Uh, is there like a moment when you realize, oh,
- 10:15Speaker 2: it's actually gonna work. We're doing this.
- 10:18Speaker 1: You're you're always like holding your breath until your first approval, right,
- 10:22Speaker 1: Like when the first time the government like approves one
- 10:25Speaker 1: of your customers, you're like, yes, I have changed that
- 10:27Speaker 1: person's life. And then they you know that.
- 10:29Speaker 2: Do you remember that moment?
- 10:31Speaker 1: Yeah?
- 10:31Speaker 2: What was what was the first approval?
- 10:34Speaker 1: I mean it was this person that we have been
- 10:37Speaker 1: helping and they I distinctly remember because they, you know,
- 10:42Speaker 1: also used us for relationship therapy through this journey, right,
- 10:46Speaker 1: and like, yeah, they call us and gives us updates
- 10:50Speaker 1: about their life. And then we're all waiting because the
- 10:52Speaker 1: government you don't know how long the government process takes,
- 10:56Speaker 1: and you're just going along this journey with them. And
- 10:58Speaker 1: then finally when they when they are approved, that it's
- 11:01Speaker 1: just this huge moment of relief. We had this gong
- 11:04Speaker 1: in the office where it was it was a gift
- 11:08Speaker 1: from from an investor that we designated that we'll only
- 11:13Speaker 1: hit this, you know, when when someone finally gets approved,
- 11:18Speaker 1: and so it was it was a huge moment when
- 11:20Speaker 1: we were able to hit that gone and when was
- 11:25Speaker 1: that that was it would be late. We released our
- 11:30Speaker 1: product late twenty seventeen, and so this would be middle
- 11:35Speaker 1: of twenty eighteen because when we got the first one.
- 11:37Speaker 2: So it was it was five years ago that you
- 11:40Speaker 2: basically helped your first customer, right, Like how many people
- 11:44Speaker 2: now have you helped get Green cards, visas?
- 11:47Speaker 1: Whatever? Yeah, so we're coming up to our one hundred
- 11:50Speaker 1: thousand customer.
- 11:52Speaker 2: Okay, so it worked, it's working. So that's what we're
- 11:55Speaker 2: used just so we can get a sense, like, how
- 11:58Speaker 2: is what you offer different than what an immigration attorney offers.
- 12:02Speaker 1: I think it's there are three three areas, and I
- 12:06Speaker 1: think we are just better. It'll be blunt. Yeah. The
- 12:12Speaker 1: first is the accessibility part. Right, we are one third
- 12:15Speaker 1: one fifth the price of traditional immigration attorneys and.
- 12:19Speaker 2: So to a fifth the price. So by accessibility, I
- 12:21Speaker 2: mean it's just cheaper.
- 12:23Speaker 1: It's far more affordable.
- 12:24Speaker 2: I love cheaper, yeah.
- 12:27Speaker 1: For families, and you know, we offer a you know,
- 12:31Speaker 1: no credit check payment plan solution, so like people can
- 12:35Speaker 1: also pay it over time, which they can't get access
- 12:38Speaker 1: to for a lot of our families with you know,
- 12:40Speaker 1: no credit history in the US and everything like anywhere else.
- 12:44Speaker 1: The second part is that you know we have this.
- 12:48Speaker 1: We have a ninety nine point nine to seven percent
- 12:51Speaker 1: approval rate over close to one hundred thousand applications, so
- 12:54Speaker 1: we have a lot more insights into what works and
- 12:58Speaker 1: how it works and what the government is looking for, uh,
- 13:01Speaker 1: and and are able to to to to translate that
- 13:05Speaker 1: back and give those benefits back to our customers. And
- 13:08Speaker 1: then the third is that you know we adapt to you.
- 13:14Speaker 1: Unlike with the traditional attorney, we will operate at the
- 13:17Speaker 1: speed that you operate at.
- 13:19Speaker 2: So presumably it's cheaper in large part because your costs
- 13:22Speaker 2: are a lot lower, because it's more efficient because what
- 13:26Speaker 2: I mean, I imagine you don't always have to have
- 13:28Speaker 2: an attorney, is that right?
- 13:29Speaker 1: You know? When we first started, I was a persona
- 13:34Speaker 1: non grata at like the Association of Immigration Lawyer's Association.
- 13:40Speaker 2: I mean, you're you're you're undercutting them, like you're you're
- 13:43Speaker 2: coming for their business, like your business is to come
- 13:46Speaker 2: for their their margin is your opportunity to quote your
- 13:48Speaker 2: old boss.
- 13:49Speaker 1: Yeah. So, uh, when we first went public with it,
- 13:55Speaker 1: I received, presumably from an attorney because they quoted law here,
- 13:59Speaker 1: an anonymous threatening letter with magazine cutouts like they think
- 14:05Speaker 1: like a horror movies. Exactly, that's it, like shut down
- 14:09Speaker 1: your business.
- 14:10Speaker 2: Like yeah, but you're saying this this magazine cutout letter
- 14:14Speaker 2: was like quoting specific statutes or something.
- 14:17Speaker 1: It was talking about unauthorized practice of law in a
- 14:20Speaker 1: way that you would only do it if you're amazing.
- 14:23Speaker 2: Is it framed on your wall?
- 14:26Speaker 1: Tragically during an office move, it disappeared somewhere, and I'm
- 14:30Speaker 1: hoping I can find it in the box. So but
- 14:34Speaker 1: but now I actually I'm not only on their advisory board,
- 14:37Speaker 1: but I give presentations every year to their membership about
- 14:41Speaker 1: the future of immigration law. Because ultimately, the goal here
- 14:46Speaker 1: is not to eliminate the attorney. The attorneys like do
- 14:49Speaker 1: some really great work to help help families and help
- 14:54Speaker 1: the system. The goal is to like take out all
- 14:57Speaker 1: of the work that you don't need an attorney for
- 15:00Speaker 1: and not have an attorney do it.
- 15:02Speaker 2: This is a classic automation story, right, I mean, this is,
- 15:06Speaker 2: you know, the automated spreadsheet, not putting accountants out of business,
- 15:10Speaker 2: but meaning they don't have to like add columns of
- 15:12Speaker 2: numbers anymore.
- 15:13Speaker 1: Right Exactly.
- 15:17Speaker 2: After the break the next problem Shao is trying to
- 15:20Speaker 2: solve that Bountless. Now back to the show. So Shao
- 15:32Speaker 2: got that threatening letter back when Boundless launched, and I
- 15:34Speaker 2: asked him, what about now? Are lawyers still mad at Boundless? Now?
- 15:39Speaker 1: I mean, at its core, the message has always been that, like,
- 15:45Speaker 1: if you use services like ours, they're not the traditional
- 15:48Speaker 1: law firm, you are putting yourself at risk because you
- 15:52Speaker 1: are potentially, you know, increasing your risk of getting bad
- 15:56Speaker 1: advice or getting bad outcomes. Yeah, and my counter point
- 16:01Speaker 1: to that is that we have done more cases in
- 16:03Speaker 1: any single law firm in our category, and we have
- 16:07Speaker 1: fantastic outcomes. Yeah, compelling carry some weight, I guess. Yeah.
- 16:13Speaker 2: You've cited this figure of like over ninety nine percent success,
- 16:16Speaker 2: which is a very striking figure, and I mean it
- 16:19Speaker 2: makes me wonder like, is part of the key to
- 16:21Speaker 2: that telling people when not to apply. I feel like
- 16:24Speaker 2: the way you get to ninety nine percent success is
- 16:27Speaker 2: tell people not to apply if you don't think they're going.
- 16:29Speaker 1: To get it. But I think that that's very valuable.
- 16:32Speaker 2: So the interest thing is not valuable.
- 16:34Speaker 1: We have we do have very clear eligibility criteria, and
- 16:38Speaker 1: we base it off of what government publishes, and we
- 16:41Speaker 1: base it off of the data that we've collected about
- 16:43Speaker 1: how the government treats cases. So I'll give you an example. Like,
- 16:46Speaker 1: you know, before a government asks for you know, one
- 16:49Speaker 1: year your your previous year tax returns to show your
- 16:52Speaker 1: your income eligibility for sponsor somewhere for a green card.
- 16:57Speaker 1: And what we started discovering as we're looking at our
- 17:01Speaker 1: cases is that like, if you're close to the to
- 17:04Speaker 1: the threshold, they actually want three years. And so for
- 17:07Speaker 1: some people, like if you look at the last three years,
- 17:10Speaker 1: it's not quite enough. And so you could you could
- 17:13Speaker 1: do You could either send it in and hope for
- 17:16Speaker 1: the best right and and you know, collect their money,
- 17:18Speaker 1: send it in cover the best, or you say, look,
- 17:21Speaker 1: you know, we actually really think you need a joint
- 17:23Speaker 1: sponsor or like a co sponsor, think of someone else
- 17:26Speaker 1: who can backstop you in order for this to be successful.
- 17:30Speaker 1: And you may be upset at us at boundless for
- 17:33Speaker 1: asking for this, but we believe in setting you up
- 17:36Speaker 1: for a positive outcome.
- 17:38Speaker 2: Is part of your business data science, like as part
- 17:41Speaker 2: of what you do, like mine your own data essentially
- 17:43Speaker 2: to try and understand the patterns of how the government acts.
- 17:46Speaker 1: Yes, and like look at the data that the government
- 17:50Speaker 1: is reporting that like they don't make it easy to understand.
- 17:54Speaker 1: Like there we published once a report that showed that
- 17:58Speaker 1: by by your zip code, your processing times for a
- 18:02Speaker 1: green carve can matter dramatically. So there's like three cities
- 18:06Speaker 1: within close proximity to each other in Florida and then
- 18:09Speaker 1: also in Texas that if you're just thirty minutes away,
- 18:13Speaker 1: you're six months faster on the processing. Wow.
- 18:18Speaker 2: And you just saw that in the data, because.
- 18:20Speaker 1: We saw this in the data, and then we like
- 18:22Speaker 1: publish it, and then the representatives of there's districts that
- 18:27Speaker 1: went to you know you sah and be like, what's
- 18:30Speaker 1: going on? And then USCS redistributed their workforce to like
- 18:35Speaker 1: even some of these things out of a.
- 18:36Speaker 2: Lot, that's a good one. That's a good one. What's
- 18:40Speaker 2: the frontier, Like, what is the thing that you're trying
- 18:42Speaker 2: to do next that you haven't figured out how to
- 18:45Speaker 2: do yet?
- 18:46Speaker 1: Yeah, Like an area a real unlock that I want
- 18:49Speaker 1: to figure out over this next year is how can
- 18:51Speaker 1: we lower the barrier to employing immigrants because fundamentally, like
- 18:58Speaker 1: all of these great talent are stuck at the you know,
- 19:02Speaker 1: Microsoft's metas, Amazons, Googles of the world and because it's
- 19:07Speaker 1: safe and because they sponsor immigrant And there's so many
- 19:09Speaker 1: small companies where you ask them in small business owners,
- 19:12Speaker 1: you're like, hey, would you would you hire an immigrant?
- 19:14Speaker 1: They're like absolutely not, not because they're anti immigrant, but
- 19:17Speaker 1: because they don't have an HR team, they don't have resources,
- 19:20Speaker 1: they don't like support.
- 19:21Speaker 2: Just to be clear, you're talking about people who are
- 19:23Speaker 2: here on work visas. It's just really hard for a
- 19:26Speaker 2: company to employ an immigrant who's here on a work visa.
- 19:29Speaker 2: It's costly.
- 19:30Speaker 1: It's perceived to be hard, and it is and costly.
- 19:35Speaker 1: And so what I want to be able to do
- 19:38Speaker 1: is take all of these loyens we figured out on
- 19:41Speaker 1: the family side around how to navigate the government process,
- 19:45Speaker 1: how to translate these forms, how to execute it effectively
- 19:48Speaker 1: and efficiently, and basically lower that barrier.
- 19:53Speaker 2: And so in that universe, the client is not the immigrant.
- 19:58Speaker 2: The client is the employer or the would be employer
- 20:01Speaker 2: who wants to hire someone here on a work visa
- 20:03Speaker 2: but just can't deal with the paperwork.
- 20:05Speaker 1: And the cost exactly. And I want to make it
- 20:09Speaker 1: so easy that it's as if you're hiring a recruiter, right,
- 20:14Speaker 1: and everyone's okay, now paying a recruiter some money to
- 20:18Speaker 1: bring you a candidate. And I imagine if it's like
- 20:21Speaker 1: that's just as much effort as it takes to actually
- 20:24Speaker 1: hire an immigrant, it would open up so much talent
- 20:30Speaker 1: and support all of these small and medium sized businesses
- 20:33Speaker 1: around the country.
- 20:35Speaker 2: What do you feel like you understand now about either
- 20:40Speaker 2: immigration or the law that you didn't when you started
- 20:43Speaker 2: a company.
- 20:45Speaker 1: I thought that immigration is a pretty clear win, and
- 20:52Speaker 1: I thought that that would be an easy sell, Like
- 20:55Speaker 1: even the concept of hey, we like, who wants bureaucracy?
- 20:59Speaker 1: No one right, who wants additional folks like held in limbo, Like,
- 21:03Speaker 1: no one who doesn't want economic prosperity. And it's amazed
- 21:09Speaker 1: me or you know that have learned in this is
- 21:12Speaker 1: that numbers don't really matter and and and it's it's
- 21:18Speaker 1: you know, kind of tragic and and disappointing obviously as
- 21:22Speaker 1: someone who you know, who studied economics. And then before
- 21:24Speaker 1: it's like, you know, like this is something that I
- 21:27Speaker 1: have been in rooms with very hard right wingers and
- 21:30Speaker 1: very hard left wingers and everyone agrees on the solution.
- 21:34Speaker 1: And and like there is a core piece of you know,
- 21:39Speaker 1: of immigration reform that the majority of people actually agree
- 21:43Speaker 1: to behind closed doors. If you have to combine you know,
- 21:47Speaker 1: DACA and codify that into the program, the H one
- 21:50Speaker 1: B and skilled immigration reform that we're talking about, you know, uh,
- 21:55Speaker 1: lifting some of the green car caps and countries and
- 21:57Speaker 1: getting people to start working sooner instead of just sitting
- 22:00Speaker 1: around waiting to be able to work. You know, uh,
- 22:03Speaker 1: you verify some sort of like way of like you know,
- 22:06Speaker 1: holding companies accountable for hiring legal documented democrats. And this
- 22:10Speaker 1: is the part that you know, I again, like I
- 22:14Speaker 1: thought that I was coming at it from a world
- 22:16Speaker 1: where like everyone should be in favor of what we're doing.
- 22:20Speaker 1: And yeah, America has this one monopoly on the world, right,
- 22:25Speaker 1: which is that people from all around the world who
- 22:29Speaker 1: wanted to create the best lives for themselves, like my
- 22:32Speaker 1: parents did, like you know, come here because of that opportunity.
- 22:37Speaker 1: And we continually, year after year actively try to you know,
- 22:43Speaker 1: diminish that that advantage that we have. And it's just
- 22:51Speaker 1: it was just so surprising to me the level of
- 22:54Speaker 1: animosity towards something that should be universally like appreciated, you know,
- 23:01Speaker 1: with the appropriate nuances around it, but like it directionally
- 23:04Speaker 1: should be we should all be on the same edge.
- 23:10Speaker 2: We'll be back in a minute with the lightning round,
- 23:12Speaker 2: including what Shall learned when he sold vacuum cleaners on
- 23:15Speaker 2: commission in high school. Back to the show. Let's finish
- 23:26Speaker 2: with the lightning round, and in your case, I want
- 23:29Speaker 2: to do I want to do a lightning round about
- 23:33Speaker 2: your resume, about your employment history, because it's a really
- 23:38Speaker 2: interesting employment history, and maybe there's different ways to do it,
- 23:42Speaker 2: but let's try this. Let's try. I'm going to name
- 23:44Speaker 2: a bunch of the jobs you've held, and I want
- 23:47Speaker 2: you to tell me one thing you learned at each job.
- 23:51Speaker 2: When you were in high school, you sold vacuum cleaners
- 23:55Speaker 2: and microwaves on commission at sears.
- 23:58Speaker 1: I learn how to understand what people want. I'm a
- 24:05Speaker 1: Chinese male, sixteen year old. My customers were fifty year
- 24:09Speaker 1: old women and when I approach them, they are not
- 24:13Speaker 1: thinking this man is a savant of house cleaning. And
- 24:18Speaker 1: so how can I quickly get them to to to
- 24:24Speaker 1: tell me what they're really looking for, what problem they're
- 24:27Speaker 1: really is trying to solve, so that I can like
- 24:30Speaker 1: get them to right, you know, piece of equipment to solve.
- 24:33Speaker 1: It was something that was invaluable for me.
- 24:38Speaker 2: To be honest, I was much more interested in hearing
- 24:41Speaker 2: about your job selling vacuums at Sears than I am
- 24:43Speaker 2: in hearing about your job at mackenzie. But I'm curious,
- 24:46Speaker 2: what is one thing you learned at McKenzie.
- 24:52Speaker 1: I I learned how to maximize time. Like, you never
- 25:01Speaker 1: have enough time and there's always more to do, and
- 25:05Speaker 1: so in the world where you can never feel like
- 25:07Speaker 1: you're done with work, what is the way that you
- 25:09Speaker 1: can create time?
- 25:14Speaker 2: Can you give me one little tip of how I
- 25:18Speaker 2: can create time.
- 25:19Speaker 1: It's about letting go. And so the more that I
- 25:25Speaker 1: tapped into other resources and other folks that can work
- 25:30Speaker 1: in parallel doing something, then the less sequential waiting for
- 25:37Speaker 1: each step of the process to get done.
- 25:39Speaker 2: What's one thing you learned when you were Director of
- 25:43Speaker 2: Innovation and Design at the New York City Department of Education.
- 25:48Speaker 1: True progress doesn't care about how smart or right you
- 25:52Speaker 1: think you are.
- 25:54Speaker 2: In my mind, there this is the hot shot mckensey.
- 25:58Speaker 2: Analysts showing up at the Department of Ed ready to
- 26:00Speaker 2: solve all their problems exactly.
- 26:03Speaker 1: And I'm embarrassed right because I made a clown out
- 26:07Speaker 1: of myself in many kinds of situations because I thought
- 26:09Speaker 1: I knew the answer, and I thought, like everything that's
- 26:12Speaker 1: been doing right now is failing our kids. And while
- 26:15Speaker 1: like no one disagree with the outcomes that that, you know,
- 26:18Speaker 1: we were struggling with the way to actually get principles, parents, teachers, students,
- 26:26Speaker 1: bus drivers, you know, lunch ladies, you know, cable companies
- 26:31Speaker 1: to all actually want to help you requires more than
- 26:36Speaker 1: you thinking that you're you're you know, you have the
- 26:38Speaker 1: answer and everyone else has been screwing it up for
- 26:40Speaker 1: the whole time.
- 26:41Speaker 2: Okay, so that's the end of the sort of resume
- 26:43Speaker 2: lightning round. Now let's do a little classic style lightning round.
- 26:47Speaker 2: What is one tip for that scary moment when you're
- 26:51Speaker 2: you know, entering a country and you have to show
- 26:53Speaker 2: your passport to the customs officials or the border guard
- 26:55Speaker 2: or whatever. Do you have any professional advice for how
- 26:58Speaker 2: to deal with that interaction.
- 27:02Speaker 1: Don't lie. I don't know what gets into people where
- 27:07Speaker 1: they will just start saying things that are not totally true.
- 27:14Speaker 1: It's a you know, if you don't need to answer
- 27:17Speaker 1: more than they ask for.
- 27:19Speaker 2: Uh huh.
- 27:21Speaker 1: But don't make anything off because that gets far. It
- 27:25Speaker 1: turns into a far worse situation.
- 27:27Speaker 2: If everything goes well, what problem will you be trying
- 27:30Speaker 2: to solve in five years?
- 27:32Speaker 1: How can we make every person in the world be
- 27:38Speaker 1: able to live where they want, be with the person
- 27:42Speaker 1: they want, and achieve the life that they want.
- 27:47Speaker 2: By every person in the world in five years is audacious.
- 27:52Speaker 2: I mean, you do now offer people payment plans, right,
- 27:56Speaker 2: so you are already in the business of extending credit
- 27:59Speaker 2: to people. Do you think you might get into the
- 28:02Speaker 2: financial services business?
- 28:04Speaker 1: I want people to thrive, all right, and there's so
- 28:07Speaker 1: many barriers, like and I'm not saying this to be
- 28:11Speaker 1: like facetious anything.
- 28:13Speaker 2: It's a coy answer.
- 28:14Speaker 1: It's a coy It's like, I don't want people to
- 28:17Speaker 1: be like I want to remove every barrier possible between
- 28:23Speaker 1: you and the life that you want to achieve. I
- 28:26Speaker 1: want to help people go and live anywhere in the
- 28:29Speaker 1: world that they want. So if you can think of
- 28:30Speaker 1: that as a global like peace, I want to help
- 28:33Speaker 1: people like be able to establish themselves well in that world.
- 28:37Speaker 2: So that's that's basically financial services. If I want to
- 28:40Speaker 2: make a specific version of establish themselves, I think financial.
- 28:44Speaker 1: Services, Yeah, I think you know, healthcare, education, family based
- 28:49Speaker 1: things like yeah, I mean I pick, I pick boundless
- 28:52Speaker 1: for a reason. Right, we are not like IMMIGRATIONUS dot com.
- 28:57Speaker 2: But everything for everybody dot everything.
- 29:01Speaker 1: I feel like that's a pretty good TAM. Right.
- 29:10Speaker 2: PAM, by the way, stands for total addressable market, so
- 29:14Speaker 2: measure of how big a business could theoretically be someday,
- 29:17Speaker 2: and show here is saying unless might someday.
- 29:19Speaker 1: Be very very big.
- 29:22Speaker 2: Today's show was produced by Edith Russelo, edited by Sarah Nix,
- 29:26Speaker 2: and engineered by Amanda K.
- 29:28Speaker 1: Wall.
- 29:29Speaker 2: You can email us at problem at Pushkin dot fm,
- 29:31Speaker 2: or you can find me on Twitter at Jacob Goldstein.
- 29:34Speaker 2: I'm Jacob Goldstein, and we'll be back next week with
- 29:36Speaker 2: another episode of What's Your Problem