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71: Are You Committing the Three Deadly Sins of Board Governance? (Bill Geist)
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome back industry legend Bill Geist for a no-nonsense masterclass on DMO board governance.
The conversation starts with Stu’s News, exploring what OpenAI’s new ChatGPT Health product—and Google pulling back on AI health recommendations—signals about trust, adoption, and the future of AI verticals, including travel.
Then Bill delivers his core thesis: every major DMO problem can be traced back to the board—and most boards struggle because they commit the same three deadly sins.
Together, they break down:
Why poor…
The skinny
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