Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Use Pop-Up and Mobile Units to De-Risk Expansion
In this episode of Franchise Conversations with Fexingo, Lucas and Luna explore how savvy franchisees are using pop-up stores, food trucks, and mobile kiosks to test new markets before signing long-term leases. They dive into a detailed case study: a franchisee of a fast-casual salad brand who launched a pop-up inside a co-working space for three months, gathering real traffic data and customer feedback before committing to a permanent location. The hosts break down the economics: a $15,000 pop-up investment versus a $350,000 build-out, and how the franchisee used the pop-up results to…
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