71. Building Sales Teams for Modern Buyers
In this episode of B2B Sales Trends, Harry Kendlbacher speaks with Sonia Bizier, VP of Sales at Hexagon, about what it takes to build sales teams that succeed with today’s hyper-informed buyers. With over 30 years in sales leadership, Sonia shares why old playbooks no longer work — and how neuroscience, deliberate practice, and courageous leadership can transform sales organizations for the modern era. Inside the conversation: - The biggest shifts in buying behavior and why sellers must provoke thought, not recycle old questions. - Why sales teams need a process of unlearning and new mental…
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