Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
How Restaurant Scent Marketing Drives Per-Head Revenue
In this episode of Restaurant Business with Fexingo, hosts Lucas and Luna explore how a restaurant's scent — the ambient aroma in the dining room — can significantly boost per-head revenue. They dive into a 2023 study from the Journal of Retailing showing that diners spent 12.5 percent more on food and drinks when a subtle bakery scent was diffused, compared to unscented controls. Lucas breaks down the mechanism: scent triggers emotional recall and dopamine release, making guests more impulsive and willing to order dessert or a second drink. Luna pushes back on potential pitfalls — what…
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