Winning the Digital Banking Race Across Generations

Banking Transformed with Jim Marous · Sep 2, 2025 · 49m

Silent attrition may be the biggest threat most banks aren’t talking about — and the stakes are rising fast.

The 2025 Generational Trends in Digital Banking study reveals that only 56% of digital banking consumers expect to maintain their current relationship over the next year, while the rest are quietly drifting toward stagnation or disengagement.

This continuous erosion of loyalty comes just as the U.S. faces one of the largest intergenerational wealth transfers in history. Thirty-seven percent of Americans expect an inheritance in the next two decades, but if banks can’t hold on to…