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3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [Propel Playback] · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Speaker 1: Hey there, it's Darcy Sullivan from Propel Marketing and Design and the Clinic Marketing Podcast.
• 0:32
  Speaker 1: Thank you so much for listening here.
• 0:35
  Speaker 1: I think you're going to enjoy this clip.
• 0:37
  Speaker 1: It's from a popular episode in our archives, don't forget.
• 0:42
  Speaker 1: You can leave a review on iTunes.
• 0:44
  Speaker 1: It would mean the world.
• 0:46
  Speaker 1: It helps spread the word about this podcast.
• 0:49
  Speaker 1: All right, let's get into the episode.
• 0:52
  Speaker 1: Hello and welcome to this episode of the Clinic Marketing Podcast.
• 1:00
  Speaker 1: I'm your host, darcy Sullivan from Propel Marketing and Design.
• 1:05
  Speaker 1: Today, we're diving into three powerful AI tools that are revolutionizing the way you can create content.
• 1:15
  Speaker 1: There are so many AI tools out there that I wanted to narrow things down for you, so today I am sharing with you three of my favorite AI writing tools.
• 1:28
  Speaker 1: Ai writing tools there are tens of tools out there, obviously, but these three, I feel, are so easy to use, especially if you're just getting started.
• 1:40
  Speaker 1: Be sure to stick around, because number three is my absolute favorite and the one I use every day for work.
• 1:48
  Speaker 1: Now, before we dive in, it's important to note that AI tools have limitations.
• 1:54
  Speaker 1: These are tools that are there to assist you, not to replace or act as a replacement for human creative and critical thinking.
• 2:06
  Speaker 1: I am absolutely not suggesting that you use them to completely take over your writing process.
• 2:14
  Speaker 1: You can find links to all of the resources that will be mentioned in today's episode on the show notes page on our website at propellyourcompanycom.
• 2:27
  Speaker 1: There, you can find show notes from all podcast episodes, helpful blog posts, guides, checklists, upcoming trainings and much more.
• 2:39
  Speaker 1: All right, let's dive into the AI list with one of the most popular tools.
• 2:47
  Speaker 1: The first tool that we're going to talk about today is ChatGPT.
• 2:51
  Speaker 1: I think most people tuning into this episode have either heard of ChatGPT before or have used it, and while I do say that, there's still so many people out there who have yet to try this tool and some that don't know about it In fact, I was on a call with a client the other day who had never heard about ChatGPT before If you are just getting started with AI tools, I think this is one of the most popular ones to start to use and play around with.
• 3:24
  Speaker 1: Chatgpt is powered by OpenAI.
• 3:28
  Speaker 1: Now we've got awesome resources for you on our website, and a couple of those I want to take a moment to mention right now.
• 3:37
  Speaker 1: There were two podcast episodes that I did that were specific to ChatGPT, but I think you'll find them relevant for some of the other tools that we're mentioning today as well.
• 3:51
  Speaker 1: There was the episode chat GPT hacks for clinic blogs boost SEO, traffic and engagement.
• 4:01
  Speaker 1: There was three chat GPT mistakes that can hurt your clinic's marketing and SEO.
• 4:10
  Speaker 1: Both of those you can find on the website, along with the ChatGPT SEO and content marketing prompt cheat sheet.
• 4:21
  Speaker 1: You can find those on the website or by looking at the show notes, and if you are a member of our Ready Set Rank program, that's our DIY SEO program.
• 4:33
  Speaker 1: Our Ready Set Rank program, that's our DIY SEO program.
• 4:38
  Speaker 1: Within that program, you will find a few specific AI trainings inside in the bonus section, and if you're interested in learning more about that program again, you can visit our website.
• 4:47
  Speaker 1: A couple key features of ChatGPT are its abilities to understand context to handle various writing tasks.
• 5:00
  Speaker 1: It's great for brainstorming, outlining topics or ideas for generating content when given specific directive and helping you during the research stage.
• 5:14
  Speaker 1: It's also one of my favorite tools to use when naming podcast episodes or blog posts.
• 5:21
  Speaker 1: I typically go to chat GPT and I will tell it what the topic is of the blog post or podcast and ask it to provide me with 25 potential titles that I could use.
• 5:37
  Speaker 1: One thing that you want to make sure when you're using some of these AI tools like ChatGPT is that you ask it for more than one response.
• 5:47
  Speaker 1: In the example I just gave, sometimes I will ask it for between 10 to 25 titles for a podcast or blog post.
• 5:57
  Speaker 1: Very easy to use.
• 6:00
  Speaker 1: Some cons do include, however, the fact that chat GPT at the current time has potentially a bias and can sometimes produce inaccurate information.
• 6:14
  Speaker 1: You will notice there's also a repetitiveness and a generic-ness to some of the content that it provides.
• 6:24
  Speaker 1: This, again, is why we want to make sure that we're careful at how we're using these tools.
• 6:30
  Speaker 1: We're not going over to chat GPT and just asking it to write a blog post for us.
• 6:34
  Speaker 1: We're using it in strategic ways to help improve the writing process, by asking it to go through and potentially read the content that we have for a page and asking it what additional information we should add.
• 6:50
  Speaker 1: Or, again, the example that I gave in asking it for titles for a blog post.
• 6:57
  Speaker 1: Or you could do the same thing for titles for an email.
• 7:00
  Speaker 1: Or give it a blog post and have it provide you with a email blast based off of the the blog post that you provided.
• 7:12
  Speaker 1: Now.
• 7:12
  Speaker 1: Now, similar to ChatGPT, we have tool number two, and that's Claude.
• 7:19
  Speaker 1: Claude was developed by Anthropic.
• 7:22
  Speaker 1: Claude is another conversational AI tool that's similar to ChatGPT, but it prides itself on being safer and providing more ethical outputs.
• 7:38
  Speaker 1: All tools that we are mentioning today currently are freemium tools.
• 7:46
  Speaker 1: If you haven't heard the word freemium before, it means that there is a free version and a paid version, that there is a free version and a paid version.
• 7:59
  Speaker 1: So with ChatGPT and Claude, you have the option to try them for free, and then they have an upgraded paid version as well.
• 8:04
  Speaker 1: Like ChatGPT, claude can handle various tasks, from helping you outline articles, summarize text, all the things.
• 8:19
  Speaker 1: Now what I honestly like to do is, if I am giving ChatGPT a prompt, I will kind of create a battle of the bots, if you will.
• 8:32
  Speaker 1: In one browser window, I will open up ChatGPT and I will give it a specific prompt.
• 8:39
  Speaker 1: I will then just copy and paste that exact prompt into Claude, and this way I've got multiple responses that I can use, and sometimes I'll like what Claude supplies me better than what I like the chat GPT supplies, and vice versa.
• 8:57
  Speaker 1: I'll then take the information that they gave me and combine and modify.
• 9:02
  Speaker 1: So, for instance, if I had written a blog post and I wanted to derive an email from an email blast from the blog post, I would go to chat, tpt and Claude and say here's a blog post that I wrote.
• 9:20
  Speaker 1: I am trying to create an email blast for it.
• 9:24
  Speaker 1: Please help and paste both in.
• 9:26
  Speaker 1: Then I would look at what both of them supplied and sometimes kind of tweak, grab some sections from one, some sections from another.
• 9:35
  Speaker 1: We're in the same process.
• 9:37
  Speaker 1: If I'm looking to get some assistance with some outlining or rephrasing some wording, I will do the same.
• 9:45
  Speaker 1: I will go to both and kind of let them battle it out to see who can supply me with the best response.
• 9:51
  Speaker 1: Other runners up in the same category of the chat type feature that ChatGPT and Claude offer include Bing Copilot and Claude offer include Bing Copilot, google Gemini and others.
• 10:09
  Speaker 1: I did not include all of these because personally, I feel as though I've tried a number of different solutions or the specific tools.
• 10:17
  Speaker 1: I prefer ChatGPT and Claude currently over Bing Copilot, chatgpt and Claude currently over Bing Copilot, google, gemini and others.
• 10:26
  Speaker 1: Again, you can check out the resources We've got chatGPT hacks for clinic blogs and three chatGPT mistakes that can hurt your marketing and SEO, both of those.
• 10:42
  Speaker 1: You can take the information that's in there and apply it to both ChatGPT and Quad, along with the ChatGPT SEO and content marketing prompt cheat sheet.
• 10:56
  Speaker 1: Now, lastly, but absolutely not least, we have the tool that I use literally every day for work, and that's Grammarly.
• 11:09
  Speaker 1: If you're not familiar with Grammarly, again check out the show notes.
• 11:13
  Speaker 1: Grammarly has been around for a while now and it's primarily known as a grammar and spell checking tool, but it's really starting to evolve into so much more.
• 11:25
  Speaker 1: Again, like ChatGPT and Cloud, it has freemium options, free and premium.
• 11:35
  Speaker 1: I would definitely suggest that you start by checking out their free version.
• 11:40
  Speaker 1: Grammarly now offers AI-powered suggestions that go beyond just catching some typos.
• 11:47
  Speaker 1: It can help with tone adjustments in the way that you're writing, readability improvements and more.
• 11:54
  Speaker 1: Now, what I love about Grammarly is you're not just going to Grammarly and pasting something in and getting feedback, while you can't do that.
• 12:02
  Speaker 1: It actually integrates with your email, your Google Docs, your Word Docs, you can use it in your website editor, you can use it in Slack and more.
• 12:16
  Speaker 1: It is amazing.
• 12:19
  Speaker 1: It provides real-time suggestions helping you fine-tune your writing for grammar, style and clarification.
• 12:29
  Speaker 1: Again, I rely on this tool more than any other AI tool we talked about today.
• 12:36
  Speaker 1: It's been around, though, for a while.
• 12:39
  Speaker 1: It was actually founded in 2009.
• 12:42
  Speaker 1: And, again, it's really truly evolved from being that basic grammar checker that it used to be to now an AI-powered writing assistant.
• 12:51
  Speaker 1: So I strongly suggest, if you have not had the opportunity to check out any of the tools we listed today, they do have free options, so they're definitely worth playing around with.
• 13:03
  Speaker 1: Let's recap what we talked about today they do have free options, so they're definitely worth playing around with.
• 13:05
  Speaker 1: Let's recap what we talked about today.
• 13:07
  Speaker 1: We talked about ChatGPT, claude and Grammarly.
• 13:13
  Speaker 1: I really would encourage you to experiment with all of these tools and remember to use them responsibly.
• 13:19
  Speaker 1: Use them responsibly.
• 13:21
  Speaker 1: Remember these are tools that are there to assist you, not to replace or act as a replacement for human, creative and critical thinking.