On-Brand Content at Scale With AI with Kevin Goeminne of CHILI publish
Kevin Goeminne is CEO of CHILI publish. Talk Commerce talked with him on day one of Shoptalk Fall in Nashville.
CHILI publish built the brand execution platform CHILI GraFx, which turns brand guidelines into a design system that generates on-brand content for online and offline channels.
In this conversation
In Kevin's words, "AI slop for us is being off brand"
The AI validates content against the design system, with the legal mentions each channel needs built into the rules
Coca-Cola is the number one CHILI publish customer and uses the platform to release campaigns into local markets faster…
The skinny
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