Building Billion-dollar Brands
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Ralph Bruno, President and CEO of Tando Composites, to explore how industry-disrupting brands are built. Drawing on his experience with Trex, AZEK, and Tando Composites, Ralph shares the roadmap behind creating category-defining products, educating the market and making those products easy to buy. They discuss how this strategy is being applied to TandoStone® and Beach House Shake® and how these brands can create new opportunities for contractors and siding installers. Discover how Tando Composites is unique and how its…
The skinny
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