#550 - This TikTok Shop Lost 96% of Its Sales
Why did a TikTok Shop brand lose 96% of its sales? Discover what went wrong and the creator strategy being used to revive it, rebuild momentum, and drive more Amazon sales.
What happens when a TikTok Shop brand generating approximately $200,000 per month suddenly loses 96% of its sales? In this episode, Bradley Sutton welcomes Chris Lyell, CEO of Octane Labs, to examine the dramatic decline of Grooved Learning and reveal the strategy his team is using to rebuild it. After falling to around $8,000 in monthly revenue, the brand provides a powerful case study of how quickly momentum can…
The skinny
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