
$1M Gulf Shores Beach House Breakdown, Fort Morgan Deals and STR Strategy
Luke Carl sits down with Jonathan to break down what’s really happening in the Gulf Shores, Orange Beach, and Fort Morgan short-term rental markets heading into early 2026. They dig into where buyers are finding leverage right now, why condos are far more negotiable than single-family homes, how inventory can be both limited and overpriced at the same time, and what recent deal examples reveal about seller motivation, management performance, and realistic expectations in today’s market. The conversation also touches on tourism drivers like sports travel, infrastructure expansion, and local…
The skinny
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