Latest / Destination Discourse
96: Are You Optimizing Your Destination Into a Death Spiral? (Dan Janes)
Stuart and Adam open with Dubai's viral resident-referral campaign - turning locals into paid travel advocates - before returning Destie Dan Janes (KHM Agency) lays out his thesis: DMO boards have never been more anxious about their budgets, right as the fundamentals of travel demand have never looked stronger.
Dan explains why travel spending is economically inelastic, why an AI-driven "vacation dividend" is coming, and why the industry-wide shift toward harvesting existing demand (branded search, retargeting, lower-funnel conversion) instead of creating new demand is exactly backwards at…
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