Latest / Lab to Market Leadership with Chris Reichhelm
Why Start-ups Fail to Engage Corporates | Steve Cook
In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator. Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their odds. Don't miss this deep dive into how advanced science and engineering startups can improve their odds of commercial success.
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