Player Motivation vs Player Behaviour: The Difference That Matters
Discover how empathy driven marketing can transform your indie game's success by understanding player motivation vs behaviour. Andrew Pappas from RenGen Marketing reveals why download numbers and analytics create blind spots, how to research what players really want through Steam reviews and Reddit, and practical frameworks for creating content that resonates. Learn the Strange Horticulture strategy for finding hidden audiences, master the five whys technique for uncovering true player motivations, and discover how to make players feel like your game was made specifically for them. This…
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