272 : Coffee for Dummies w/ Major Cohen

Keys To The Shop : Equipping Coffee Shop Leaders · Mar 23, 2021 · 53m

How we talk about coffee, relay information about coffee, and represent coffee to our customers and consumers in general, not only determines their attitude toward coffee but will literally shape the coffee industry. Often we get bogged down with details, side tracked with minutia, and overwhelm people in our bid to show them how precious coffee is to us. What is needed is a distilled and approachable treatment of the industry the opens up opportunities to more learning. That is what today's guest has accomplished through his new book Coffee for Dummies. I am thrilled to welcome back to the…