EDP85: Dean runs 14:46 / Perth Running Festival ft Elite Athlete Coordinator Sam Maxwell
A big one this week as we’re joined by Sam Maxwell — Managing Director of Emageo Group and Elite Athlete Coordinator for the Perth Running Festival — ahead of race weekend in Perth.
Sam takes us behind the scenes of building an elite field: recruiting international athletes, appearance fees and prize money, pacemakers, visas, anti-doping and the challenge of growing Perth into a genuinely world-class marathon. We preview Sunday’s races, unpack the headline names coming to WA and hear about the longer-term ambitions for the event.
Then it’s back to regular Easy Double business.
Dean is FINALLY…
The skinny
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