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Does E-Commerce Still Work? | The Truth No One is Talking About Part 3
In the third installment of this four-part series, Megan Hansel tackles one of the most misunderstood concepts in e-commerce: why the product is actually not the problem. Megan makes the case that the same product can thrive in one store and fail in another, and that the difference comes down entirely to product positioning. This mindset shift is all about strategy and knowing how customers actually think.
Megan walks through the mechanics of positioning, product framing, and audience clarity in a way that is direct and applicable. She illustrates how the same item can become something…
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