Episode 44: The Head v. The Heart (Behavioral Finance)
Millions of Americans find themselves in credit card debt, yet many of these same “spending victims” say that they have no idea how they got in such a financial bind. Today, we are introducing the concept of Behavioral Finance by discussing the rationalization of spending money. It’s all about the head vs. the heart, and there’s actually an enormous overlap between psychology and economics. We invite you to join us as we break down why we rationalize spending, why “keeping up with the Joneses” drives so many of us, and how to harness your willpower when window shopping.
Top 5: The Head vs…
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