Don Garber on MLS 3.0, Apple TV strategy, and World Cup 2026 rocket fuel 6/11/26
MLS commissioner Don Garber breaks down why the 2026 World Cup is “rocket fuel” for Major League Soccer—and what metrics (attendance, media coverage, social growth, and player movement) will prove it. He also explains MLS 3.0, the league’s post-World Cup calendar shift, and what he’d change about the Apple TV model as MLS plans its next media rights chapter. Alex also speaks with Mark Trübenbacher, CEO of Stadium Growth Lighting. They are the company in charge of preserving the grass on every World Cup pitch.
Key topics and takeaways
How MLS plans to measure the World Cup effect: attendance…
The skinny
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