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How Leica Defied Digital Disruption and Built a Luxury Camera Moat
In this episode, Lucas and Luna examine how Leica Camera survived—and thrived—through the digital photography revolution while competitors like Kodak and Nikon struggled. They explore Leica's pivot from film to digital, its focus on the rangefinder experience, and its strategy of controlled scarcity and premium pricing. Specific numbers include Leica's price-to-earnings ratio and the cost of a Leica M11 body. The hosts discuss how the company turned a technological disadvantage into a luxury moat by emphasizing craftsmanship and heritage over specs. They also compare Leica's…
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