Bilel Kouider - The Future of MDF Lessons from Web3 Models

Partnerships Unraveled · Jan 20, 2026 · 20m · transcript

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In this episode of Partnerships Unraveled, we dive into the future of channel incentives with Bilel Kouider, Global Director of Marketing Development at HP and author of a forward-thinking white paper on Web3 in the channel. Bilel brings deep expertise at the intersection of emerging technologies and partner ecosystems, with a clear vision for how decentralization, blockchain, and AI can revolutionize MDF programs.

We explore how Web3 technologies like smart contracts, zero-knowledge proofs, DAOs, and stablecoins, can eliminate inefficiencies, speed up partner payments, and…