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How Madison Turned Small Experiments Into Safer Streets

After repeated crashes into a beloved coffee shop, residents in Madison, Wisconsin pushed for a fast, inexpensive lane change instead of another long, consultant‑driven process. Josh Olson explains how neighbors gathered speed data, won a two‑month trial, and helped make the change permanent. Along the way, he shares how that work fed into broader safety goals, housing reforms, and a shift from “why don’t we” to “how can we.”

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