Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Hit 10K MRR With a Product That Sells Through Ads on Facebook
In this episode of The Indie Hacker Podcast, Lucas and Luna dive into the story of a solo developer who built a SaaS tool for local businesses and reached $10,000 monthly recurring revenue entirely through Facebook ads. They break down the specific ad strategy—targeting small business owners with a free trial and a $29/month plan—and how the founder optimized his funnel using a simple landing page and a seven-day email sequence. The conversation covers the economics of customer acquisition cost versus lifetime value, the challenge of scaling ad spend as a solo founder, and why this approach…
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