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AI and Private Listings Test Fiduciary Duty | Real Estate News
Summer Goralik warns real estate pros that AI and private listing networks are pushing licensees dangerously close to violating fiduciary duties—like climbing a mountain without a rope. She likens AI to a high-speed Ferrari: powerful, but you still must follow the rules. Advertising laws and client obligations haven’t changed, even as tools evolve. The danger? Overzealous focus on what tech can do, not what it should do, risking consumer harm. Private listings also pose risks—if marketing prioritizes brokerage gain over client best interest, duty is compromised. Goralik’s watching…
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