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Joey McGuire's SMART Decisions & NIL Backed Roster BOLSTER Texas Tech's Playoff Run
Texas Tech’s NIL-backed roster defies the odds, sparking a College Football Playoff run that has the Red Raiders on the brink of a historic Big 12 championship. Can Joey McGuire’s culture-first approach, powered by billionaire booster support, be the secret to sustainable success in a new college football era?
Brian Smith and Chris Level break down the off-season moves that transformed Texas Tech, spotlighting key additions like Lee Hunter and David Bailey and the alignment between boosters, coaches, and recruiting. The conversation uncovers why team chemistry thrives at Tech when NIL deals…
The skinny
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