Latest / Hyper Local Real Estate Agent - Strategies to DOMINATE your Farm & become the Neighborhood Realtor
Where to get Mailing Lists - From "Most Likely to List" and "Absentee Owners"
Why Your Mailing List Matters More Than Your Postcard Design
You could have the most beautiful postcard in the world — stunning design, compelling copy, perfect call to action — and still get zero results if it's going to the wrong people. In this episode, we make the case that direct mail success in real estate isn't a design problem. It's a targeting problem.
The big idea is simple but often ignored: relevance beats reach. Sending a generic mailer to an entire zip code is what the speaker calls "spray and pray" — and it's one of the most common and costly mistakes agents make. The fix isn't…
The skinny
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