Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop
If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision?
Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns.
Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders.
To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop.
About Chris O'Neill
Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career…
The skinny
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