Latest / The German Innovators Podcast – Breaking Barriers, Building the Future
#17: Bridging the gap: How to succeed in China’s consumer market
In the latest episode of the German Innovators in China (GINN) podcast, my Bettina and Johannes have the pleasure of speaking with Daisy Tang, founder of Hola Daisy. Daisy is a Hong Kong native with over 15 years of experience in branding, design, and marketing, having led national campaigns in China for brands like Starbucks, Nespresso, Oatly, and AB InBev .  
In their conversation, Daisy shares invaluable insights on how foreign brands can successfully enter and thrive in the Mainland Chinese market. Here are some key takeaways:
1. Product Placement Matters: Ensure your product is…
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