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Latest / Service MVP Sales Training Podcast with Joe Crisara

Be Less Boring, Start Selling With Stories | First Meeting Differentiator w/ Lee Salz

In this episode of the Service MVP Podcast, Joe Crisara sits down with Lee Salz, author of The First Meeting Differentiator, to uncover what truly sets top-performing salespeople apart from the rest.

Most people think listening is the key to better sales — but as Lee reveals, it’s really the art of asking thoughtful, emotionally engaging questions that creates meaningful conversations and lasting client relationships.

What You'll Learn:

✅ Why emotion, not logic, drives buying decisions

✅ How to ask questions that spark engagement and trust

✅ The secret to turning discovery meetings into…

The skinny

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