Break the rulebook: how marketing helped Legora become the fastest to $100m ARR and flipped the script on set with Jude Law

B2B Marketing: The Provocative Truth · Sep 22, 2026 · 33m

Legora went from zero to $100 million in annual recurring revenue in 18 months. Its Senior Vice President of Brand and Communications, Stuart Shingler, joins Benedict Buckland to explain why that speed didn't come from the product alone, but from a marketing team that abandoned the traditional rulebook of strategy-then-execution in favour of doing everything in parallel. Shingler breaks down how Legora built its Jude Law campaign around an idea that couldn't go out of date, why the script was still being finalised on the day of the shoot, how the company hires for "high agency, low ego" and…