The Silent Cost of Brand Trust

Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity · Sep 12, 2026 · 7m · transcript

We explore how brand trust functions as a financial asset, using the recent collapse of FTX to illustrate the difference between marketing spend and genuine reputation equity. Lucas and Luna dissect why companies with massive visibility can still face sudden liquidity crises when their social capital evaporates. This episode breaks down the mechanics of trust deficits, the role of transparency in maintaining long-term value, and why investors are increasingly pricing in intangible risk. We look at specific metrics like net promoter scores and customer retention rates that serve as early…