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Latest / Business of Tech: Daily MSP News & IT Services Analysis

AI in the Service Desk for MSPs: Customers Still Prefer a Human — David Sohn, Help

David shares his background in the tech industry, specifically his experience with a company that sold transceivers to major telecommunications firms. This experience highlighted the need for exceptional customer support, leading him to establish Help with a focus on providing human-powered, 24/7 frontline support.

David Sohn emphasizes the importance of human interaction in customer service, contrasting it with the often frustrating experiences associated with AI chatbots. He acknowledges the advancements in AI technology but believes that many customers still prefer speaking to a real…

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