The Half-Million-Dollar Anchor
A radiation oncology capital price that has not moved in twenty years.
Onboard imaging, arc delivery, the next iteration of arc delivery, a couch upgrade — all half a million dollars. The same couch is $250,000 on the older platform and half a million on the new one. Yoel Bakas spent two decades on the vendor side handing programs that number, and explains what it actually is: an anchor set to shape your budget before you have built the case for the purchase.
Covered: how anchor pricing differs from cost-based pricing, why the number is self-reinforcing, what belongs in a one-page business…
The skinny
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