Meet My $40,000 Dog
Most business owners think customers buy based on price, features, or value.
I don't.
In this video, I share a personal story about my dog Ollie and a $12,000 decision that taught me one of the most important lessons I've ever learned about marketing and sales:
People don't buy your service. They buy their way out of a story they can't live with.
When you understand the story happening in your customer's mind, your marketing gets stronger, your sales conversations improve, and winning on price becomes a lot less important.
If you're trying to grow a home service business, this is a concept…
The skinny
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