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Earned Media: Why Relationships Aren't Strategy with Ronica Cleary
Most people buy PR the wrong way: they ask “who do you know?” and hope connections turn into coverage. We sit down with Ronica Cleary, founder of Cleary Strategies and a former TV journalist who covered the White House, to talk about what actually drives earned media for a small business: preparation, systems, and a repeatable pitching strategy that does not depend on favors.
We get concrete about what “strategy” looks like in public relations. Ronica walks us through her discovery process and why she will not pitch a new client until they have four to six clear content pillars with talking…
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