Latest / CPG Week by BevNET & Nosh
The Science of Building a Functional Food Brand
On this week's show, NOSH editor Carol Ortenberg, editor-in-chief Jeff Klineman and reporters Adrianne DeLuca and Lukas Southard chat about pickling and profitability before airing their opinions about the new names and structure of Kellogg Company. Later, Adrianne sits down with Marc Washington, founder and CEO of Supergut, and Greg Shearson, CEO of Cerebelly to hear why they believe the brands' science-backed approach to functional food will be key to their longevity.
Show Highlights:
01:45: Jeff shares his post-Expo concerns about how many brands approach growth and walks the team through…
The skinny
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