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322: Becoming a Thought Leader as a Spiritual Entrepreneur · Unshakeable with Human Design - A Human Design For Business Podcast

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Nicole Laino: Welcome to Unshakeable with Human Design, the show dedicated
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to helping entrepreneurs use human design to shift from hustle to
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flow without sacrificing results.
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Come here to become an unshakeable human and build an unshakeable business
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according to your human design.
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I'm your host, Nicole Laino.
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Hello and welcome to Unshakeable with Human Design, everybody.
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I'm your host, Nicole Laino, and you and I are here just together,
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just the two of us, to talk about becoming a thought leader.
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This episode is for my spiritual entrepreneurs.
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You know the ones, my spiritual entrepreneurs, my transformational
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coaches, my healers, the people who are in what I call the squishier realms,
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because the game is different for you.
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And I want to talk about becoming a thought leader.
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To know if you fall into this category, if I'm going to be speaking to you,
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and if this episode is totally for you.
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Some criteria for this, some ways that you can kind of find your way in and
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say like, oh, okay, she's talking about me, is if you don't have a hook friendly
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business, If your business doesn't have a guaranteed dollar sign or large
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amount of weight loss, if you want to go deeper with people, and stuff like
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Instagram and other platforms where It's so hook centric where you have to
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have five tips to blah, blah, blah.
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Or here's the way to get a million views on your reels in seven days.
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If you don't have a hook like that, if you don't have something that
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feels so instant results, tangible, and that frustrates you then you
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qualify, you want to keep listening.
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If you don't have a predominantly visual business.
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This is also going to apply to you.
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So where you don't have lots of videos of you performing the work that you
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do, where it's more transformational.
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You might have stuff, but it's not like you're not like a hairdresser.
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Excuse me, stylist I think is the term now.
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But you're not a hair stylist.
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So you don't have like before and afters to show in your cool hip salon.
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Or you're not a visual artist or something like that where it's such a visual medium
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where people will just watch you spin your clay pots and glaze them and stuff
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because it's fascinating to watch, right?
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You don't have that.
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So if you have that, you're going to want to listen to this.
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And the last one, if you're in the transformation game at all, or you
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sell something unconventional, it's like, I sell something unconventional.
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I sell human design.
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I sell business as well.
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Like I do help entrepreneurs.
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I am helping people grow their businesses.
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But quite frankly, there are the amazing testimonials like, I went
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from making three to $5,000 a month to making $40,000 a month.
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I have those testimonials.
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I have the ones where they say like, Oh, I'm making eight grand a month now.
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And that's recurring revenue.
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And I'm growing from here.
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I have those.
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It's wonderful.
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But the most impactful testimonials that I have, the ones that like hit me,
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are the ones that say, I am different.
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I'm a different person, not because of what I have, but because of how
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I feel about what I'm able to do.
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I have let go of years, possibly generations, of conditioning.
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Those testimonials, those things, where we sell something unconventional and
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usually somewhat intangible, Where it's, I feel better than I've ever felt.
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I'm a different person.
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I relate to my husband differently.
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I demand respect from people in a very healthy way by setting boundaries.
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Like, all of these ways that are life changing, that actually change
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our lives, they're not terribly appreciated on the social medias.
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So if you fall into this category, if you have any of these, if you
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said yes to any of those, then this episode is literally made for you.
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And I'm focusing on becoming a thought leader as a spiritual entrepreneur
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because it's really important for you to be a thought leader.
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It's important for you because if you sell something unconventional You're
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going to have some belief shifting.
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You're going to have some explaining to do.
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You're ushering in, you're a pioneer.
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You are helping people believe in something that maybe they
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didn't believe in before.
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And even if they believe, how do we get them to put their money down?
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To say, I want to invest in this.
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I want to invest my time.
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I want to invest my energy.
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I want to invest my money in doing this work, and I want to do it with you.
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Thought leadership is where it comes from.
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It comes from you taking that new perspective that you are offering
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and presenting it to people in a way that they go, Okay, I get it now.
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Okay, I understand.
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I understand how this can help me.
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You've changed my life just in the way that you spoke about it.
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Now I want to go deeper.
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Because that's what we're ultimately inviting people to do.
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We're inviting people to go deeper with us.
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And if you want people to go deeper with you, and if you want them to
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buy into the transformation that you sell, that you offer, then
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a podcast is essential for you.
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This is how you become a thought leader.
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There's different ways that you could be seen as a thought leader, okay?
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Because not everybody needs a podcast, not necessarily, but you do.
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If you fall into this category where you said yes to any of those
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things, you do need a podcast.
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You really do.
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Because if you think about becoming a thought leader, if you think about
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changing people's minds, if you think about bringing people over to your
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side, if you think about persuading is one way to think about it, but
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we're not looking to like fully convert people who are non believers.
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No.
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We want to connect with the people who are looking for what we do, and
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then those people have to decide if we're the person who can help
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them create that transformation.
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And there's a fair amount of demonstration of our expertise, of
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our point of view, of our energy and who we are, that is necessary in order
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for people to say, that's my person.
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Because there's so much that we can do for people but there are so many different
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people out there that do the same things.
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We have to show people how we're different.
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We have to give people that opportunity to interact with us.
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Now the other thing that also comes up here is that many transformational
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spiritual entrepreneurs don't usually typically like Instagram
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and the social media stuff.
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I hear that most of the time from people that I either do clarity
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calls with or in my programs or that I speak with, that most people
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want to get away from social media.
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They don't want to do more of it, but they do want to get their message out there.
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And this is why a podcast is so powerful because you get to go deep with people.
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Cause the first problem that there is with Instagram and Tik Tok and these
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other platforms is they're very ADD.
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People don't really go there anymore to learn.
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They want a soundbite.
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They get a soundbite and then they move on.
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It's seven seconds of attention and then scroll to the next one.
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And even if they do go deeper, we do see people have success on there.
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A lot of times the people who have success on those platforms
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are the people who are teaching people how to use those platforms.
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So it does become a little bit incestuous.
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I don't know if it necessarily translates always to everybody else's businesses.
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Because if you're selling, if you see somebody on Instagram and they're
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teaching you how to create reels, and you're seeing them do it with reels,
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then their success is not necessarily going to be a like for like for yours.
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People who are on Instagram are looking for that.
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I still use social media, but the main transformational platform that we're
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using where I'm really demonstrating my expertise is this podcast right here.
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Now here's the magic of a podcast.
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When people find it, I get new people who come to this podcast.
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And they binge my episodes.
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And they listen and they listen and they listen.
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I meet people at events and then I tell them I have a podcast and
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then they listen and listen and listen and they're deciding if I am
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somebody they want to keep going with.
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And then when I drop an offer, then when I offer something out there to
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purchase or to jump in with me on, like my masterclasses or like the offers
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that I have or some people are just like, I want to do a reading with her.
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For human design, there are so many human design podcasts out there.
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But people listen to different ones, and if they land on mine, they're
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already in the human design game.
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So we get that benefit of people looking for what we do.
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I'm not getting people that are just cold and have no interest in what I do and
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then come across a piece of my content.
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They were probably looking for a human design podcast or something in the realm
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of what I do in order for them to find me cold there and that is powerful.
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But I want to talk a little bit more about thought leadership and why it's important.
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When you're a thought leader, now I have people do this with me, where they'll
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say, I knew after listening to five or six episodes of your show that you were
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the person that I had to work with.
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You were the person that I wanted to do this reading with, these sets of
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readings, because I do the business readings too, and I've had people
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say that to me when they book those.
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And I ask them how they found me, they say, I found you on your podcast.
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I listen to a bunch of different human design podcasts.
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I decided you were the one for me, that you were the person
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who could get me what I wanted.
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So I decided to buy from you.
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These are people I've never talked to before.
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Now, am I Brene Brown?
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No.
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But in my space, in my little niche, I am a thought leader.
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I am seen as an expert.
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And that's all because I have demonstrated my expertise, my depth of knowledge.
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My way of thinking about it, where people hear me explaining things in ways where
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they get an understanding of how much I understand this, and they hear me doing
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this over and over and over again and they say, this is the person who can help me.
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I change the way people think because there are some people who come to the show
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for more of the business side of things and then as I talk about human design,
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they get really intrigued by it and they come over to this side because they're
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like, oh, this is why I haven't been able to speak about myself so specifically.
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I haven't been able to own my gifts That's so interesting to me.
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So when I meet people at events and they've never heard of human design.
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They're coming over to this show to see what I'm all about And then if I get
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them to be interested in human design, I just changed the way that they thought.
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I changed what they believed a little bit.
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That is thought leadership, when you're changing the way people think.
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Because you are leading their thoughts in a new direction.
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You're leading their beliefs in a new direction.
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So if you think about the thought leaders that are out there, Brene Brown, Brendan
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Burchard, Jamie Kern Lima, Ed Milet Lewis Howes, all of these people that
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are considered thought leaders, that have these big audiences, and they do these
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big events, and they get these amazing speakers, and they do all of these things.
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What do they have?
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How did they get out there?
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They are not on Instagram every day.
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Not even close.
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And if they are, you'll notice.
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What are you seeing from them?
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You're seeing clips from them speaking on stage.
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You are seeing clips from their podcasts.
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And then maybe you're seeing a little bit of their books.
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Promotion from their books, excerpts from their books.
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They're sharing their thought leadership.
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They are not learning the latest TikTok dance or finding trending audio.
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They are putting out their expertise, but they're using that source
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content from these other platforms.
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Now, could you write a book or speak on stages?
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Absolutely.
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They are all valid forms of thought leadership, and all of
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them will add to your credibility as a leader in your space.
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But it depends on what your strengths are.
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I will say that I've found that this podcast has set me up to write my book.
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It has gotten me speaking opportunities just by being here.
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People listening to me and then asking to book me to speak at
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their events or at their retreats.
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This has opened doors for me.
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So you could start with another door.
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You could start with speaking.
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But here's the thing about speaking.
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Speaking to a lot of people will speak on stages, but they're not getting paid.
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it's not making them money.
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They're hoping to get leads from it, but that may or may not happen and
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you need to have a funnel built off of that in order to make that happen.
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You can write a book.
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A book has either a large expense of publishing it yourself, or you can
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try to get a traditional publisher, which is the route that I'm going.
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You can try to get a traditional publisher, but that means you have to
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write a book proposal, which trust me is a process, and you have to get it accepted.
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You have to get a deal.
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So there's that kind of obstacle that you have to get through.
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That's that door you have to kick down.
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Podcast you can do on your own.
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A podcast you could start right now.
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You could start a podcast in 30 days and you could start to
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become a thought leader right now.
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You could start to turn the ship in that direction, and it will prepare
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you for your speaking engagements.
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If someone called on you to speak, you'd be like, I could speak
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because I do this every week.
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It is the greatest training ground for speaking, for that other thought
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leader platform that maybe is on your list, or maybe for that book.
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And you want to know what you should talk about.
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I have exercised every single angle on human design, on business, and
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all of these different topics, on energy, on manifesting, everything
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that I talk about on this show, all game for my book now, all game.
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And actually, the more I do this show, the more I sit down and prepare these
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episodes for all of you and perform the episode and record the episode and put
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them together and put them out there.
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The more clarity I get on my book, what is my expertise?
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What is it that I want to say?
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What is it that I want to include?
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I go back to these episodes and re engage with my own thoughts and my own frameworks
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and my own way of looking at these things in order to, because I'm a generator,
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I'm a manifesting generator, so I'm getting, I'm in response to my own work.
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And I get to write from that place.
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Now there's a myth out there that podcasting is saturated, that
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there are too many podcasts out there, and that there's no room.
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It is absolutely not true.
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It's actually growing.
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The podcast world is growing.
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And plus, if you planned it well, you can actually be found by new listeners who
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are looking for your topic right away.
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If you plan it well.
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So it can be both lead generating and lead nurturing.
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And then if you do want to get a traditional publisher for that book,
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a big credibility marker as I was speaking to people about, about trying
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to go the traditional publishing route.
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The fact that I have this show, and that we have a growing audience that
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is consistent and loyal, that I have been doing it for this long, that
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I have a way to market that book.
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Very attractive to the publishers, is what I have been told.
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Like when you market the book, that's gonna be a huge credibility marker
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for you, and a great marketing avenue, because it also gives me leverage
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to be on other people's podcasts.
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Another way to spread your thought leadership.
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You cannot sell and have a, successful business as a spiritual entrepreneur
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if you're keeping it to yourself and you're only counting on referrals.
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You have to get your message out there somehow, and having an
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authority platform as I refer to it, because anybody can have a podcast.
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But in order to have a podcast that is positioning you as an authority,
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that is setting you up in your unique expert in your industry.
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And we do that through your human design, through your genius brand.
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Where it is positioning people and teeing them up for the offers that you sell.
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It's getting you in alignment with your overall message.
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It's like the gym you exercise in here.
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As you're going through that, As you're doing that, you are building this stronger
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and stronger platform, and this is how you can start to magnify your message
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and get yourself out there and do it in a way that starts to drive sales tomorrow.
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Okay?
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If you want to know how to do this, I'm actually going to take
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everybody through this in my Authority Accelerator Masterclass.
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I'm going to share with you my secrets for how I have grown this show from
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a thousand downloads a month to over six thousand downloads per month.
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And it's growing every single month.
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So we're going to take you through that entire process.
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I'm going to take you through how you build an authority platform.
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And that's all those things that I just said, really positioning you as
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an authority, setting you apart as an expert in your field, honing your
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message here, and then growing the audience and using this source material
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to repurpose for the other platforms.
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So it isn't like you're saying goodbye to social media.
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You just don't have to be creating content from scratch for Instagram anymore.
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You're pulling it all from the episodes that you craft.
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If you do it right, if you craft your episodes and build an authority platform
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and not just another podcast that doesn't really have an intention and
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isn't built with your goals in mind of positioning you as a thought leader.
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if you don't just build a podcast for that, then you can have that success too.
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So, I hope that you found this episode helpful.
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I hope that it inspires you to come along with us to the
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Authority Accelerator Masterclass.
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All you have to do to register is go to @NicoleLaino.com/masterclass
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and we can register you on the website or go to Instagram.
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I'm @NicoleLainoOfficial and DM me the word masterclass and we will send
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you the link right there in the DMs and get you registered right there.
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Thank you so much for being here.
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I appreciate you.
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I hope this inspired you to see yourself as a thought leader, to
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really own that, to step into that identity as I am a thought leader.
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I'm just one without a platform and I can build that platform
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and I can do it right now.
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I hope it inspired you.
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Thank you so much.
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I hope to see you inside the masterclass.
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And remember, in order to have an unshakable business, you must
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first become an unshakable human.
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So thanks for letting us help you become unshakable with human design, everybody.
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We'll see you next time.
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If you love this episode and you're a fan of the show, please show
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us the love on iTunes, Spotify, or wherever you're listening to
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the show and leave us a review.
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And if you'd like to connect with other entrepreneurs on their human
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design journey, join our free Facebook community, Human Design for Entrepreneurs.
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Go to nicolelaino.
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me forward slash podcast links to join the group, book a human
17:55
design reading with me, or access our free human design resources.
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We'll see you there.