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Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music business.
Amber breaks down the importance of visual identity, distinctive perspective, consistency, mystery, and competitiveness when building an artist brand that can actually last.
She uses examples like Rihanna, Sabrina Carpenter, Zara Larsson, Ice Spice, Sexyy Red, Kanye West, Pink, Ne-Yo, Summer Walker, Beyoncé, Drake, and Taylor Swift to explain how artists build recognition, trust, fan…
The skinny
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