TIARA Sells by Teaching Buyers, Not Pitching
Zuly Matallana's brand has the kind of unpaid advocacy most founders spend years chasing: a Dragon's Den investor who still posts about the product, a Good Morning America feature, a celebrity's on-camera endorsement. None of it replaced the sales work. Matallana, Founder of TIARA, still sends samples to buyers herself. She still works trade show floors. She still cold-emails retailers with no guarantee anyone opens the message. TIARA was founded after Matallana lost her grandmother and aunt to breast cancer, a disease that affects roughly one in eight women in their lifetime. She decided the…
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