Latest / Locked On Big 12 | Daily College Football & Basketball Podcast
BRUTAL: Texas Tech to TCU, Big 12 Moving Football to WEEKNIGHTS, Oustide of United States
The Big 12’s aggressive push into weeknight programming has ignited a firestorm in Lubbock, as the conference recently unveiled a 2026 football schedule that leans heavily into Friday and Thursday windows to maximize television revenue. For Commissioner Brett Yormark, the move is a pragmatic play to secure "unopposed" viewership and appease media partners. For Texas Tech, it is being viewed as a direct assault on West Texas tradition.
The Red Raiders’ schedule is at the heart of the controversy, featuring two premier home matchups moved off Saturday: a Friday, September 18 clash with Houston…
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