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Latest / Kanawha Valley Hustlers

The Business Behind the Camera with Frank Miller

My conversation with Frank Miller explores how a photography and filmmaking business can change as the owner learns what the market needs. Frank entered the business expecting most of his work to come from families, weddings, and other consumer clients. Instead, he found himself moving into business-to-business and commercial work. That shift gave him a chance to build relationships with clients over time, create contracts that provide repeat work, and reduce the pressure of filling his schedule from scratch each month.

Frank’s experience also shows how easy it is for a business owner to…

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