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How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention
In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.
In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.
You’ll discover:
Why Lego lost its way—and how it got back on track
The power of staying true to your brand DNA
How embracing pop culture transformed Lego into…
The skinny
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