Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / From VW Roots to Digital Legacy: Ed Sheets & the Bold Vision Behind TunerLog

Transcript

From VW Roots to Digital Legacy: Ed Sheets & the Bold Vision Behind TunerLog · BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show

• 0:00
  Break fix podcast is all about capturing the living history of people from
• 0:04
  all over the auto sphere, from wrench turners and racers to artists, authors,
• 0:09
  designers, and everything in between.
• 0:11
  Our goal is to inspire a new generation of petrol heads that wonder.
• 0:16
  How did they get that job or become that person?
• 0:19
  The road to success is paved by all of us because everyone has a story.
• 0:28
  What's going on everybody tonight.
• 0:30
  It's your host, Brad.
• 0:31
  And with me as always is Eric.
• 0:34
  Joining us tonight for an exclusive interview is Ed Sheets
• 0:37
  from Bold City Motorsports.
• 0:39
  Maybe you've been following them for years at Bold City Motorsports on the
• 0:42
  Instagram, or maybe this is the first time you've heard of this Jacksonville,
• 0:45
  Florida based German auto shop.
• 0:47
  Either way, Ed's going to share the Bold City origin, which
• 0:50
  happens to start in Maryland,
• 0:56
  as well as clue us in on some exciting future projects they have in store.
• 1:00
  Welcome to the show, Ed.
• 1:01
  Thanks, guys.
• 1:02
  Appreciate that.
• 1:03
  Glad to be here.
• 1:04
  All right, Ed, so let's get into it.
• 1:06
  Tell us about your origin story there, being a Marylander.
• 1:10
  Gosh, being a Ravens fan, you mean.
• 1:12
  Relocated, yeah.
• 1:13
  So, started in Maryland.
• 1:15
  A lot of people would probably know my background through New German performance.
• 1:21
  And GP racing.
• 1:22
  So really started, uh, in the early nineties in Maryland, in Hartford County,
• 1:28
  let's say Bel Air, you know, area met up with some VW guys started hanging out.
• 1:34
  We actually formed a little VW club, which was kind of fun.
• 1:36
  That was in 1993, 94.
• 1:39
  We were having a lot of work done on our cars at a couple of the shops that were in
• 1:42
  the area that were just kind of pop it up.
• 1:44
  Dave Graff, my former partner and myself kind of got together and said,
• 1:48
  man, you know, the shops that are out there aren't really doing such
• 1:51
  a great job for the enthusiasts.
• 1:53
  If we put something together, got some good technicians, got,
• 1:56
  you know, a good foundation.
• 1:58
  Based in the VW scene, really, you know, putting it out there in a genuine way.
• 2:04
  We could really make something of it.
• 2:06
  We're both kind of coming from retail backgrounds.
• 2:08
  I was in the Marine industry.
• 2:09
  They've managed the audio connection, car stereo shop and
• 2:12
  performance center over in Towson.
• 2:15
  We got together and the rest is history.
• 2:17
  So we had a really good run.
• 2:19
  I was part of NGP as Dave's partner for 10 years, sold my
• 2:24
  half of the business in 2007.
• 2:27
  That's when John Martin came in, another great guy, mutual friend of ours.
• 2:31
  So then I kind of stepped out of the scene for a few years, relocated for a corporate
• 2:35
  position, ended up here in Jacksonville.
• 2:37
  But you know, when you're in the car business, and when you are
• 2:41
  such a diehard enthusiast, you never get it out of your blood.
• 2:45
  Probably the best story for me as far as being an enthusiast is my honeymoon.
• 2:49
  My wife and I have been together since we were teenagers.
• 2:52
  We were high school sweethearts.
• 2:53
  So for our honeymoon, we went to, uh, Europe for two weeks, but we started
• 2:57
  off in Germany and actually spent the first couple of days of our honeymoon
• 3:01
  in uh, Wolfsburg, you know, VW museum.
• 3:04
  It was before the auto stop, unfortunately.
• 3:06
  But so yeah, you could say it's, it runs, you know, pretty deep.
• 3:11
  We had a couple of kids, you know, my son was, became a teenager.
• 3:15
  He was almost ready to start driving.
• 3:16
  We decided to go out and pick up a VW and build it for him.
• 3:20
  And I started to reconnect with a few VW friends.
• 3:23
  So I really wanted to come back in to the scene and start something
• 3:27
  that would be, I guess you could say like a 30, 000 foot view, right?
• 3:32
  So stepping back from the micro focus on VW and Audi kind of go all German
• 3:39
  cars, you really all, you know, car enthusiasts, something that would support
• 3:44
  the motorsport theme, getting people interested in motorsports, having a place
• 3:49
  for people to come hang out and car clubs to get together and put a car on a lift
• 3:53
  and do a lunch and learn or whatever.
• 3:55
  The idea came about for Bold City Motorsport.
• 3:58
  Started Bold City, uh, I guess going on about three years ago now.
• 4:02
  We basically build a lot of project cars.
• 4:04
  We try to support the local scene as much as we can.
• 4:08
  We organize get togethers and events and, you know, support.
• 4:11
  Local track days and just whatever we can do to really kind of pay it forward.
• 4:16
  And now my son's in his second year of college.
• 4:19
  Now he's 19 years old.
• 4:20
  You know, it's fun to see that next generation get involved and
• 4:24
  get interested in motor sports, interested in what I consider kind
• 4:29
  of doing things the right way.
• 4:31
  I won't get into the semantics of the different types of car scenes and whatnot,
• 4:35
  but just genuinely appreciating the cars for what they are, the engineering aspect
• 4:39
  of it, the actual motorsport aspect of it.
• 4:43
  And a lot of that starts with respecting.
• 4:46
  Cars respecting what they're capable of and just the enjoyment of it as a whole.
• 4:53
  And again, if we do it right, the future is bright.
• 4:56
  We, we, it's kind of up to us at this point to pay it forward and
• 5:00
  present things the right way and really support it the best we can.
• 5:03
  You know, it's always sunny in Philadelphia, but I don't know
• 5:05
  that that's necessarily true.
• 5:07
  It's always.
• 5:08
  It's pretty much sunny in Jacksonville.
• 5:10
  So you've got the luxury of being close by to some, some very famous tracks, rubbling
• 5:15
  road, road Atlanta, Sebring, et cetera.
• 5:17
  They're pretty much in your backyard and you've talked about, you know,
• 5:19
  the track scene and motor sports.
• 5:21
  And if anybody's followed you on Instagram, we've seen your blue nine 11.
• 5:25
  So what is your track car of choice?
• 5:27
  What is your track weapon?
• 5:29
  Well believe it or not, the car we took to the track the most of the last couple
• 5:33
  of years was actually a Mark two eight valve GTI, former, uh, SCCA ITB car that
• 5:40
  came from Frederick, Maryland, just a couple of years ago, momentum car, just,
• 5:44
  you know, kind of fun to play around on, but it was perfect card to put my
• 5:47
  son on the track for the first time.
• 5:50
  Great story with that is taking him to the track, putting him in the car.
• 5:53
  Of course, I went out and did a couple of stints and then, uh, he goes out
• 5:58
  and he stays out and he stays out.
• 6:00
  Then it's a matter of, you know, the timing and all of a sudden
• 6:03
  we're keeping track of the time and, and, uh, sure enough.
• 6:06
  His first time on the track, he actually bested my time.
• 6:09
  So, uh, that was at the firm.
• 6:11
  That's a local track here.
• 6:12
  But so the 997 GT3 it's a 997.
• 6:17
  1 GT3 super in love with that car.
• 6:19
  Just was out in it literally 10 minutes ago, ripping around.
• 6:23
  I'm excited to get that car actually out on the track.
• 6:25
  We're doing a few more small tweaks to it.
• 6:27
  We just got a couple months ago, but that will be the track car
• 6:31
  of choice moving forward, as well as the road trip car of choice.
• 6:34
  It's a really cool story.
• 6:36
  We're going to feature it and kind of expose the car a little bit more on
• 6:39
  social media here real soon, but 105, 000 miles, excellent condition, one owner
• 6:45
  car, a lot of people, you know, kind of love, hate the Metzger engine and yeah,
• 6:49
  it runs great and it's, it's incredible.
• 6:52
  The design, but you know, it's not good for longevity.
• 6:55
  This car runs great.
• 6:56
  We pulled the engine, compression test, leaked down, tidied up a couple small
• 7:01
  oil leaks, went over the whole thing.
• 7:03
  It is amazing.
• 7:05
  The car runs as good as new.
• 7:07
  That's the track car of choice moving forward, I guess you could say.
• 7:11
  So a lot of people may also know you for your infamous red R32.
• 7:17
  I've seen pictures of your car all over, and I know that is
• 7:20
  recently departed from the shop.
• 7:23
  So is that a?
• 7:24
  Pain point for you?
• 7:26
  Do you miss it?
• 7:27
  I mean, let's talk about that car a little bit.
• 7:28
  'cause it is a big part of your backstory.
• 7:30
  It is, yeah.
• 7:31
  So oddly enough, I just did a . I prepped for a throwback Thursday
• 7:37
  by posting some pictures of that car on social media last night.
• 7:40
  So phenomenal car.
• 7:42
  Again, that was kind of a reentry point into opening the shop and having fun
• 7:47
  with cars again on a much higher scale.
• 7:49
  You know, level, but I found the car up in New Jersey.
• 7:52
  It had an HPA kit, single turbo kit car ran phenomenal.
• 7:56
  I mean, it was, I think four 60 at the wheels on pump gas, 70, 000
• 8:02
  original miles mint condition inside.
• 8:04
  Now I truly have not personally seen a more mint condition car.
• 8:10
  And then with all the work that was done, we took it a little bit further.
• 8:12
  We did differentials front and rear.
• 8:15
  And a dual disc clutch and a couple of other things.
• 8:18
  Cause it was really kind of set up a little bit soft, but phenomenal
• 8:21
  car sold it to a collector in LA.
• 8:24
  He added it to a, uh, quite an awesome collection of cars, including,
• 8:29
  uh, Mark 5 R32 turbo and some Porsches and some crazy built BMWs.
• 8:35
  And it's living a good life.
• 8:38
  Since you're in the, in the VAG family, going back probably as far
• 8:41
  as my family has and a lot of other people that are listening to this.
• 8:45
  Favorite generation of Volkswagen's?
• 8:48
  If you had to pick one.
• 8:49
  Oh gosh, well I think we already hit it.
• 8:51
  A lot of people are going to get mad at me about this.
• 8:55
  I want to say Mark II because of my affection for the Rally Golf.
• 8:59
  But to be honest, I mean, And you've probably seen my son's
• 9:03
  Mark four, you know, Jetta wagon.
• 9:06
  I really love the Mark four.
• 9:07
  I it's so easy to engine swap.
• 9:10
  Uh, I guess the only complaint would be, you know, that you'd have to go R32 or
• 9:15
  a major swap to get the, um, independent rear, but just such a cool car.
• 9:21
  They're muscular.
• 9:22
  They they're so easy to tune.
• 9:24
  They're so easy to dial in.
• 9:25
  You don't have to spend weeks and weeks on the track to dial in a Mark four.
• 9:28
  Right.
• 9:29
  You guys know that as well as anyone.
• 9:30
  So yeah, they're very predictable.
• 9:33
  It's a good chassis.
• 9:34
  I mean, you know, again, we can talk about my rally golf.
• 9:37
  It's pretty famous car on its own, but you know, every time I put that
• 9:41
  car in the lift, it opens a body seat.
• 9:43
  You know, it's sad but true and that's a rally golf.
• 9:46
  So, you know, they're soft cars So mark four they really started getting tight.
• 9:51
  They're a fun platform I might take some heat for it, but it's got
• 9:54
  to be the mark four very cool So before we get into what's hot and
• 9:58
  what's new I gotta ask this question sexiest car Oh, gosh, sexiest car.
• 10:06
  I would almost say that the sexiest car I've ever contemplated would
• 10:13
  probably be a 48 Buick and that's crazy.
• 10:17
  That's gone really in a different direction.
• 10:19
  But as far as body lines on a car that came from the factory.
• 10:25
  The 48 Buick, I think, is still my all time favorite.
• 10:29
  It is amazing the things that we have heard, you know,
• 10:32
  E Type Jags, 365 Daytonas.
• 10:35
  I mean, people are all over the map, and so it's always a very interesting,
• 10:38
  you know, kind of knee jerk.
• 10:40
  What would you have?
• 10:41
  You know, what is that pinnacle car?
• 10:43
  Is there anything else you want to add to kind of the background, the background
• 10:46
  story of Bolt City or anything, any anecdotes, before we move on to really
• 10:49
  the meat of our conversation for tonight?
• 10:51
  I would say in general, some of the reasons why we decided to make the
• 10:57
  investment to move forward with bold city, which is not fully developed.
• 11:00
  There's a lot of things that we're still working on.
• 11:02
  There's a lot of things that we're going to be doing with bold city
• 11:04
  that are very, very exciting, right?
• 11:06
  We just landed a container of parts from the UK on Friday of last week.
• 11:11
  So, you know, I'm still playing in some familiar turf with things that
• 11:15
  I used to do at NGP and, and with.
• 11:17
  One of the branch off companies that I ran, which was ecode parts, you
• 11:22
  know, it's good and it's working and it's supporting the positive aspects
• 11:27
  of the enthusiast base in the area.
• 11:30
  But, you know, I'm still a bit concerned.
• 11:33
  I still want to make sure that we're doing the right thing for the younger
• 11:38
  crowd, people that are coming up.
• 11:40
  I really liked the way, uh, our local track, the firm Keystone Heights, Florida.
• 11:44
  I love the way they push the like teenage defensive driving
• 11:48
  classes, things like that.
• 11:50
  Right.
• 11:50
  So I had personal friends of mine that were killed in car accidents.
• 11:55
  As a teenager, my kids now, my son's 19, my daughter's 16, almost 17.
• 12:01
  They have friends.
• 12:03
  That have died in car accidents.
• 12:04
  I, I really, maybe it's the maturation process.
• 12:07
  Maybe it's the, you know, it's the age and the life experience, but I think I
• 12:12
  would like to do a little bit more with really bringing home, you know, there's
• 12:16
  a place to drive in a certain way.
• 12:18
  It's so rewarding.
• 12:20
  It's, it's such a great thing to experience.
• 12:22
  I remember going, you know, summit point for the first time for a Friday at the
• 12:26
  track day and there's nothing like it.
• 12:29
  I'm sorry, but there really isn't.
• 12:31
  I mean, when you get out on the track and you're doing it the right way you
• 12:34
  have a, you know, you have a fun ride.
• 12:36
  It's such a cool thing.
• 12:37
  I want people to experience that.
• 12:39
  I want them to enjoy it, but I don't want them to do it on the street.
• 12:41
  I don't want them to kill themselves or hurt other people.
• 12:44
  So again, Different stage of life, different mindset, maybe obviously than
• 12:49
  20 years ago, you know, with NGP or whatever, I love what they're still doing.
• 12:54
  But I think the point is with bold city, we don't have to worry about
• 12:58
  covering the rent next month or, We have to sell, you know, 500 exhaust
• 13:03
  systems to, uh, to make payroll.
• 13:05
  We're keeping it very, very efficient.
• 13:07
  We're working very slim.
• 13:09
  We're building project cars.
• 13:10
  We're having fun.
• 13:11
  It's a bit less of a commercialized endeavor, and it's a bit more of a
• 13:15
  purpose driven, pay it forward endeavor.
• 13:18
  So I would just leave it at saying, you know, we are selling Euro parts.
• 13:22
  We're bringing stuff in.
• 13:23
  We're building project cars.
• 13:24
  We're finding cool cars and flipping them and turning them
• 13:28
  back out to the local market.
• 13:30
  Definitely, you know, follow along.
• 13:31
  Stay tuned.
• 13:32
  You know, as everyone says, stay tuned.
• 13:34
  We have some really cool stuff in the works, some really cool projects
• 13:37
  and some kind of high profile and influence or people that are going
• 13:41
  to start being involved with what we're doing for your local shops.
• 13:44
  I don't want to step on anybody's toes.
• 13:46
  We have a couple local shops that just opened in the last
• 13:49
  year here in Jacksonville.
• 13:51
  I consulted with both the guys that started the shops.
• 13:54
  I gave them a ton of advice, personal experience.
• 13:56
  I want them to succeed, support your local shops, have fun with it, do things
• 14:01
  the right way, and, and we'll be good.
• 14:03
  We'll be good for another 20 or 30 years.
• 14:05
  So let's really get into it.
• 14:07
  Now, as we prepared for this episode, we talked ahead of time
• 14:11
  and what the listeners don't know.
• 14:13
  Is that you're taking a step into the world of IT.
• 14:17
  And what I mean by that is Ed is one of the principal founders of TunerLog.
• 14:23
  And you guys have heard this application teased for quite a while now, and Ed
• 14:27
  has kind of a big announcement that he wants to make, and we're going to dig
• 14:30
  into the product and talk about it.
• 14:31
  And this is an exclusive relationship here between Bold City and GTM to talk about
• 14:36
  TunerLog and bring this out into the wild.
• 14:39
  So Ed, why don't you start us off and tell us.
• 14:41
  All about the premise of tuner log.
• 14:44
  Yeah.
• 14:44
  So it's, it's, it's a big deal.
• 14:46
  It's, it's actually exciting for me to hear you introduce it in that way.
• 14:49
  And we have spoken about this isn't exclusive.
• 14:52
  This is the first time it's publicly being discussed after two years of development.
• 14:58
  Let's talk about that red R32 for a minute, actually, not unlike
• 15:01
  many cars that I've had, right?
• 15:04
  Really great car comes to me with a bunch of work done to it.
• 15:08
  I do a bunch more work to it.
• 15:10
  I go to move the car forward after I'm done with the ownership
• 15:13
  experience, I start to market the car, put it up for sale.
• 15:17
  Every single person I talked to said, you know, it's an amazing car and I would
• 15:23
  give you exactly what you're asking.
• 15:25
  If you had the records, if you had all the documents, if you had the
• 15:28
  paperwork, I mean, the car has.
• 15:30
  Well, the differentials I did, so that was fine.
• 15:32
  But, you know, it had cans, the turbo kit, it had, um, you know, the
• 15:36
  suspension, brakes, sway bars, everything.
• 15:38
  So, some parts we can see, some parts we can't see, internal engine
• 15:43
  parts we can't see, we don't know.
• 15:45
  What pistons are in the car, what camshafts are in the car, you know,
• 15:48
  there's a lot of things you say that the, you know, the intake manifold is
• 15:51
  match ported and it's extrude homes.
• 15:54
  Well, we can't see inside the intake manifold.
• 15:56
  So a few triggers like that started to come to me.
• 16:00
  And then of course, you know, there was a fateful trip with the family
• 16:04
  where we spent a couple of weeks in the car, driving through California.
• 16:07
  Reconnected with some awesome friends, you know, Brad Beardo, Matt Crook, um,
• 16:11
  the guys at 1552 people I had known from the very beginning and, uh, kind
• 16:16
  of got the, the thoughts flowing.
• 16:18
  And at the time I had the R32, you know, marketed and I was taking
• 16:22
  a lot of feedback and interesting observations from that process.
• 16:26
  And I said, you know, I really would like to work on a legacy project and I really
• 16:31
  would like it to pertain to improving the experience of owning a vehicle.
• 16:37
  To everyone.
• 16:39
  Now, this is no longer VW Audi specific.
• 16:42
  It's not Porsche specific, which I love.
• 16:45
  It's not German specific.
• 16:46
  You know, this is anyone who cares about their vehicle or even cares
• 16:51
  about the resale value of the vehicle.
• 16:54
  How can I?
• 16:55
  Give them something or provide them with some tool or mechanism to actually
• 17:01
  increase the enjoyment of the ownership and increase the resale value and really
• 17:06
  the lineage of the vehicle, right?
• 17:08
  That R32 is a phenomenal car.
• 17:11
  But if you don't document and carry forward the lineage of what was done,
• 17:14
  when it was done, how it was done, who installed it, you know, things like that
• 17:19
  to say that it has camshafts is one thing.
• 17:21
  What camshafts are they?
• 17:22
  What brand are they?
• 17:24
  What grind are they?
• 17:25
  You know, what's the lift?
• 17:26
  What's the duration?
• 17:28
  No one knows.
• 17:29
  And truthfully, I didn't know.
• 17:30
  I was told they were a tectonics.
• 17:32
  Well, great.
• 17:33
  You know, they make two or three different sets of camshaft.
• 17:36
  So the idea started to come together to create something that was very
• 17:42
  easy to use, very smart, intuitive, sensible, but accessible to keep
• 17:50
  records, to record events in the, in the cars history, something That
• 17:56
  would transfer from owner to owner.
• 17:58
  And really the idea of a log book obviously came to mind, right?
• 18:02
  So I've had plenty of sanctions cars.
• 18:05
  I've had plenty of cars that have come with log books, whether
• 18:07
  it be NASA or SCCA or whatever.
• 18:10
  And again, I have a background in the maritime industry.
• 18:13
  There's, you know, survey records and log books on engine
• 18:16
  maintenance and everything else.
• 18:18
  I had actually started with the idea of building a better mousetrap through
• 18:23
  creating a better logbook system.
• 18:25
  But in my mind, I was thinking of actual logbooks, right?
• 18:29
  Actual printed books, even did some research on how to get books
• 18:32
  printed, where and everything.
• 18:33
  So my teenage son jumped in on that and brought that up to the
• 18:38
  21st century for me real quick.
• 18:40
  So, uh, we basically turned it into an app.
• 18:43
  I pulled a lot of experience from my previous corporate position
• 18:48
  with using Concur, which is an expense program, things like that,
• 18:52
  that were easy to use that you could take a picture of a receipt.
• 18:56
  You could upload it, categorize it, save it, transfer it, email it.
• 19:01
  And then there's, of course, a lot of other programs that
• 19:04
  we're all influenced by, right?
• 19:05
  Amazon, eBay, even Angie's List, things like that.
• 19:09
  So the idea kind of grew and grew, got together about a year and a half ago with
• 19:13
  a couple local guys here in Jacksonville.
• 19:15
  They have a company called I Drive Fast.
• 19:17
  Their names are Thomas and Lucas, great guys.
• 19:19
  They're doing a lot of stuff.
• 19:20
  They're on social media.
• 19:21
  If you go to iDriveFast on Instagram or Facebook.
• 19:25
  So they actually are a development team as well.
• 19:29
  So they build websites and they do, um, you know, do apps and things like that.
• 19:34
  So I contracted with them.
• 19:36
  We partnered up.
• 19:36
  There's a lot of synergy there.
• 19:38
  They did a great job lending that motorsport.
• 19:43
  Lifestyle kind of thought process having owned a brand new Camaro ZL1, 1LE, M4CS.
• 19:52
  I mean, these guys are true car guys, really good backgrounds.
• 19:55
  Also have that technical side that, you know, is necessary with
• 19:58
  putting this kind of stuff together.
• 20:00
  So we worked together for about a year.
• 20:02
  We, you know, the, the beta programs been up and running since January.
• 20:07
  We're actually going out for public funding starting next week.
• 20:11
  So we're hoping to have the company launched TunerLog by let's say
• 20:17
  September, October, and then put the app out after a little bit more
• 20:22
  development and a few more pieces put together by the end of this year.
• 20:27
  So what we have ended up with is basically what I would like to describe
• 20:32
  as a companion to owning a vehicle.
• 20:34
  Right.
• 20:35
  And this isn't just a car.
• 20:36
  It's not just an enthusiast car, but it's a motorcycle, a car, a race car.
• 20:42
  It's, it's a boat, a jet ski, an RV.
• 20:46
  I've used it on my portable generator, my new flat screen TV, you know, so
• 20:50
  anything that you want to keep a unique serial number, you want to keep files,
• 20:57
  data, pictures of receipts, you Those sorts of things where they can be easily
• 21:02
  referenced from your phone and app format can also be used from any platform.
• 21:07
  So right out of the gate, it can be used on any web based platform.
• 21:11
  So your laptop, your ipad, your phone is already in the app
• 21:15
  store and beta format android.
• 21:19
  So it will be, uh, fantastically accessible.
• 21:24
  The whole point of this is there's no charge for the basic program.
• 21:28
  Completely free.
• 21:29
  It's global.
• 21:30
  It will be available to anyone that has the internet can
• 21:32
  use this sign up for free.
• 21:34
  It's going to take literally 10 seconds to sign up.
• 21:37
  You can add a receipt or a record in five seconds.
• 21:41
  I mean, it's it's so easy and simply functional that there should be
• 21:46
  no issues with the entry point.
• 21:48
  You know, signing up, using the product, sharing it, you know, really
• 21:53
  getting all the benefits, moving the cars forward or the vehicles forward,
• 21:56
  buying, selling those sorts of things.
• 21:59
  So then of course there's a million layers under that, right?
• 22:01
  But that's the overview of what we've created.
• 22:03
  So tuner log.
• 22:05
  So now that you're kind of.
• 22:07
  Telling the world that this is becoming more generally available and
• 22:10
  you've already said that it's really designed for the masses and it's got
• 22:14
  a really low entry point at free.
• 22:16
  I would assume that there's probably a tier to this with, you
• 22:19
  know, probably premium features.
• 22:21
  I don't know if you want to outline those or anything like that, but what I'm more
• 22:24
  interested in digging into, and I'm sure our listeners are interested in, is Who
• 22:28
  will be integrating into this platform?
• 22:31
  Are there any early adopters?
• 22:32
  Is there anybody on the back end of this thing that would make this process easier?
• 22:36
  Because it's one thing to go to advanced auto and get a receipt and
• 22:39
  take a picture of it versus going to NGP and saying, Hey, download
• 22:43
  your ticket right into my tuner log.
• 22:45
  There, obviously, there's a lot of things we can't talk about yet.
• 22:49
  We actually have a fantastic intellectual property attorney that consults with us.
• 22:53
  So, I've gotten some good guidance on what we can and can't say.
• 22:56
  But, I can give you some really good basic foundation of what
• 23:00
  the program's going to do.
• 23:02
  And it is phenomenal.
• 23:03
  It's, we're so excited.
• 23:04
  It's an incredible program, the way it's grown and developed.
• 23:08
  To be completely transparent, there are logbook apps available.
• 23:12
  Right?
• 23:12
  I mean, you can go search in the app store today.
• 23:14
  There's there's apps that track mileage.
• 23:17
  There's apps that track maintenance.
• 23:19
  There's apps that, you know, track spending for tax purposes.
• 23:23
  So there are little bits and pieces of our concept kind of
• 23:27
  floating out there in space.
• 23:29
  No one's ever put the entire ownership experience into one program, right?
• 23:35
  That's a big deal.
• 23:35
  But it would take it a step past that.
• 23:38
  The big difference with tuner log is integration.
• 23:41
  So you alluded to integrating with partners, very big partners, you
• 23:46
  know, big players, I should say, in the market with integrating
• 23:50
  processes such as receipt drop.
• 23:52
  We want you to be able to go to some of the largest e commerce
• 23:55
  retailers in the country.
• 23:57
  We're not going to name the names at the moment, but we want you to
• 24:00
  be able to, um, to make a purchase.
• 24:02
  And just as your receipt would be emailed to your inbox, you know, after you
• 24:07
  complete the purchase, Your email can be dropped right into your cloud storage on
• 24:12
  your tuner log app, where you can simply go in and drag it into whatever column and
• 24:16
  categorize it as far as you know, whether it's breaks, oil change, whatever it is.
• 24:20
  So that's really exciting.
• 24:22
  And there are some early adopters in line.
• 24:24
  And again, we can't really put the names out there right now.
• 24:28
  There's a lot of things still in discussion, but But I think we all know,
• 24:31
  you know, a lot of the main players in the industry, the people that are
• 24:36
  doing it right are the people that obviously we want to really launch with.
• 24:39
  We want people who reflect the genuine motivation to improve
• 24:45
  the ownership experience.
• 24:46
  That's what it's all about.
• 24:48
  So what, what we say with TunerLog is that, you know, we, we want to.
• 24:52
  Increase the the enjoyment of the vehicle ownership experience as well
• 24:57
  as increasing the value of the vehicle.
• 25:00
  So we can do this.
• 25:02
  It's a free program.
• 25:03
  The basic program is free for the expense of you taking 10 or 15 seconds to enter
• 25:10
  a receipt or enter a record every time there's an event with your vehicle.
• 25:14
  Could literally mean thousands of dollars of additional resale value at the end.
• 25:19
  So it's a value based program.
• 25:23
  There always will be value no matter what stage you use the program.
• 25:28
  There will be a paid premium service.
• 25:31
  It will only be 5 a month.
• 25:33
  It'll be launched, you know, sometime probably in the first six to 12 months.
• 25:37
  Of, uh, TunerLog going public.
• 25:39
  Paid premium version will have five, six, maybe even seven additional features.
• 25:46
  There will be, uh, additional, um, communication.
• 25:49
  There will be some other VIN data history reports that are discounted.
• 25:55
  There will be some collaboration functions.
• 25:58
  There's really neat stuff.
• 26:00
  Again, you know, we, we have had an all star team from day one and a lot of what's
• 26:05
  been developed and doesn't exist anywhere.
• 26:08
  So it's, it's exciting.
• 26:10
  It's, it's going to be a lot of fun to see the reaction as people start to use
• 26:14
  it and really, really move it forward.
• 26:16
  And I guess that's one, one other thought that I would like to
• 26:19
  add just, you know, in general.
• 26:22
  Is that what we're doing with tuner log is building something
• 26:25
  for the people that we are right?
• 26:28
  We're enthusiasts So we're going to start by catering to and delivering
• 26:34
  the product to the enthusiast market Which is one of the reasons why we're
• 26:37
  announcing it here first with you guys, you know, it will grow and expand
• 26:42
  Obviously, it works for everything.
• 26:44
  It's it's relevant to many different markets, different vehicles,
• 26:48
  different segments all over the globe.
• 26:50
  But the point is, we want to bring this forward in a very transparent
• 26:54
  way, and we want to be very honest about what the program is.
• 26:58
  And the program will get better with feedback, and it will get better with
• 27:02
  people who genuinely appreciate what it provides, using it for free, and helping
• 27:10
  us build it into what ultimately will be, it's already the only program of
• 27:14
  its kind, but will be the best possible version of this program type that it is.
• 27:19
  So, so that's one thing we want to make very clear from the beginning, we want
• 27:23
  people to use it, give us feedback.
• 27:25
  We will.
• 27:26
  Continue to work on and develop the program to be the best it can possibly be.
• 27:31
  And obviously we'll be evolving forever.
• 27:33
  It will be years and years, but we are going to roll out the prelaunch
• 27:38
  beta version with some very specific partners, you know, and users
• 27:42
  that can give us good feedback.
• 27:43
  And, and as we open it up, we'll continue to ask for feedback.
• 27:47
  We want it to be something people can take ownership of, be a part
• 27:51
  of, you know, not many of us got to give input to, to Facebook, right?
• 27:56
  Or eBay or Amazon.
• 27:58
  This is something that could be absolutely as big as any of those
• 28:01
  entities globally in the end.
• 28:03
  And we want people to take ownership of it.
• 28:07
  We want them to help us to develop it to be the best it can be.
• 28:12
  If you read between the lines, you shore up the age old discussion about a car is
• 28:17
  worth more in pieces than it is whole.
• 28:20
  And that's exceptionally true when you talk about a race car.
• 28:23
  And so I wonder how tuner log is going to benefit the motor sports community.
• 28:28
  Because now I have this Rosetta stone of information telling me all about the
• 28:34
  history of this car, much like the SCCA log books and everything you talked about.
• 28:38
  But now I start.
• 28:40
  putting two and two together, right?
• 28:42
  Well, this car has a hundred and fifty thousand track miles, which is
• 28:46
  like a million in dog years, and you got some Penske shocks on there, so
• 28:50
  that means that they're blown out.
• 28:51
  You can't ask me for a top dollar for that type of thing, right?
• 28:54
  So I start making these mental correlations.
• 28:57
  So I get the benefit and I know this is a little bit of objection handling,
• 29:01
  but I'm trying to think ahead of what maybe some of our listeners might
• 29:04
  be thinking as they're hearing this.
• 29:05
  So how does one now have this conversation as a buyer or a seller when you're
• 29:13
  armed with all this extra data?
• 29:15
  That's actually a great point, and maybe not the best view into human nature,
• 29:22
  you know, that you could take, because I'll be honest with you, and your
• 29:26
  points are 100 percent valid, you know, we've gone out to some focus groups and
• 29:31
  gotten feedback, of course, you know, in all different stages of this, there
• 29:35
  have been questions like, okay, well, what if someone fakes the receipts?
• 29:39
  Right.
• 29:40
  What if I tell you, you know, I have a Peliquin differential and I show
• 29:44
  you a receipt, but that receipts from my other car and it goes the same way
• 29:48
  with, uh, with track cars in general.
• 29:50
  Right.
• 29:51
  So the paid premium version will have the ability to upload video.
• 29:55
  Which the standard free version doesn't, right?
• 29:58
  Well, you know, what's more fun than uploading and sharing videos of your
• 30:02
  in car shots, you know, at the track?
• 30:05
  Well, maybe the buyer of your car doesn't want to see you spinning off the track
• 30:09
  and, uh, ripping the bumper off, right?
• 30:11
  So, you know, you go to sell the car and you start deleting videos.
• 30:16
  Hey, that's human nature.
• 30:17
  I mean, there's no way that the transparency in the program
• 30:22
  can be 100 percent verified or justified for that matter.
• 30:28
  So you always have to understand that you have to do your due diligence.
• 30:32
  You have to understand that maybe, like in the example you gave, Maybe showing
• 30:38
  a receipt that those Penske shocks were installed six years ago, you know, is not
• 30:43
  going to give you a lot of confidence that you should pay extra money for the Penske
• 30:47
  shocks, you know, because you're looking at four or 500 each to rebuild them.
• 30:51
  So let me put it this way.
• 30:53
  If I were to offer you my car and I were to put your email address in, which
• 30:59
  I could do today for you and send you my entire logbook on one of my cars.
• 31:04
  How much extra benefit or confidence would you have in purchasing it?
• 31:09
  If I decided to be fully transparent with you, right?
• 31:13
  So we're not creating.
• 31:16
  The idea of being transparent or to be honest, we're not creating the
• 31:20
  idea of keeping records on cars and sharing them with potential buyers.
• 31:24
  What we're doing is we're repackaging it into a 21st century platform that
• 31:30
  allows you to easily Keep the records, you know, secure the records for the
• 31:35
  future, transfer the records, and then add to the records and continue to build
• 31:40
  the lineage or the history of the car.
• 31:42
  So we can't fix human nature.
• 31:45
  All we can do is say that additional transparency will continue to separate.
• 31:52
  The good guys from the bad guys, so to speak, and we're very positive on that.
• 31:56
  We think that that's a very, very good thing.
• 31:58
  Do you think it would make sense then to aid the seller in adding a
• 32:05
  capability as maybe a value estimator?
• 32:08
  Where it could factor in depreciation, maybe some other
• 32:11
  things to say, what is my car worth?
• 32:13
  Because I think a lot of people have a hard time coming up with a number,
• 32:16
  but there's also a factor here to your point about the six year old Penske
• 32:20
  shock, or the Bilstein, or the Eibachs, or whatever you have laying around.
• 32:24
  You know, when you bought those six years ago, They were 1100 bucks today.
• 32:28
  I can get it for 400 because somebody's trying to clearance them out of
• 32:31
  their out of their shop brand new.
• 32:33
  So is there a mechanism or will be there a mechanism on the road map
• 32:37
  that would allow a seller to more accurately say, you know, this is what
• 32:41
  I've got and this is what it's worth.
• 32:43
  So they're not Chopping off their nose despite their face, but
• 32:46
  everybody's kind of getting a good deal at the end of the day.
• 32:49
  Yeah, so you just hit on about four primary functions of tuner log all at
• 32:54
  one time, which is pretty impressive.
• 32:55
  So one of the things that Tuner log will do in some ways is kind
• 33:02
  of reset some evaluation, right?
• 33:04
  To say that your car has a certain suspension or a certain set of
• 33:09
  camshafts or a certain differential or whatever, you assume that adds value.
• 33:14
  If you don't have the documentation, it adds absolutely nothing.
• 33:17
  The red R32, phenomenal car with all these aftermarket modifications, over 30,
• 33:23
  000 in modifications done to that car.
• 33:25
  Let's say that I do give you a receipt that shows camshafts.
• 33:30
  There should be a shop that if I care to move forward with inspecting or
• 33:36
  confirming modifications that have been done to the car, we've already started
• 33:41
  to construct the foundation for what will be called a tuner log certified shop.
• 33:47
  So we will vet shops and not so different away as Angie's
• 33:52
  list or even AAA on some level.
• 33:54
  But we will have the ability to point you in a direction where you can go to
• 34:01
  maybe spend a little bit of money to verify that the receipts are legitimate
• 34:05
  and that could potentially retain the value that you may or may not lose
• 34:10
  from how long they've been in there.
• 34:12
  Are they in there or not?
• 34:13
  You know, is it real?
• 34:14
  Is it not?
• 34:15
  But then, on the other hand, There's the aspect of, okay, well, maybe
• 34:20
  I'm going to buy this car and maybe the shocks are six years old.
• 34:24
  So I know that before I go out on the track, I really want to replace those.
• 34:27
  What do I do with it?
• 34:28
  So now we've kind of negotiated the price.
• 34:31
  The transparency has given me additional confidence.
• 34:34
  I really liked the car.
• 34:36
  I'm going to go in and actually open my wishlist in my logbook.
• 34:41
  And I will be able to identify products that I may want to purchase for the car.
• 34:46
  And I'm curious about what they'll cost, things like that.
• 34:49
  Part of the TunerLog backend will be the ability to connect with vendors who
• 34:56
  have products you're interested in to actually look for the best deals possible
• 35:01
  on the parts that you want to replace.
• 35:04
  So we really have gone through from one end to the other of the
• 35:09
  experience, whether it comes to history or or, you know, purchasing
• 35:14
  or then purchasing and modifying.
• 35:17
  There are aspects built into the program from day one that accommodate that,
• 35:21
  I guess, just to just to flip back on the value, though, I'll give you
• 35:25
  a little example of one of the things we're working on behind the scenes.
• 35:28
  So built into the program, even in the free version.
• 35:32
  is what we call a VIN ID.
• 35:34
  So we're partnered with a company called VIN Audit.
• 35:36
  VIN Audit has the most accurate VIN data history in the USA and Canada based on
• 35:43
  government records and insurance records.
• 35:46
  But the one thing VIN data does not have is self reporting or
• 35:51
  service reporting, such as a CARFAX.
• 35:54
  So Any of us who buy and sell a lot of cars know that the Carfax
• 35:59
  service history is always spotty.
• 36:02
  You might see service here, service there, a six year gap of nothing, and then all
• 36:07
  of a sudden it went in for an oil change.
• 36:09
  It's very difficult.
• 36:10
  Let's go back to the idea of integration.
• 36:13
  Self reporting.
• 36:14
  Using this program and filling out that data, Will actually supplement
• 36:19
  what's lacking in a lot of the vehicle history reports today.
• 36:24
  So it's a different world when it comes to evaluating vehicles, you know, yes.
• 36:29
  Maybe there's more transparency.
• 36:31
  Yes.
• 36:31
  Maybe it, it plays into the value a little bit, either positive or
• 36:35
  negative, but the fact is we're already working with the very.
• 36:39
  Relevant, very well established partners to supplement what they have with what
• 36:44
  we have, and you're going to be able to pull out vehicle history reports along
• 36:49
  with the tuner log log book, which will really help you make a very good decision
• 36:55
  on what you're willing to pay for the car.
• 36:57
  Our assumption is that it's going to drastically improve the value for people
• 37:02
  who have the very desirable cars with very, very good records, and then it
• 37:08
  may pull some values down to people who are transparent about less than
• 37:12
  great, you know, service and support.
• 37:14
  The bottom line is there's a user based point system where you actually earn
• 37:20
  badges, which will get you discounts with key vendors for using the app.
• 37:25
  The more frequent that you use the app, the more records you upload to
• 37:28
  the app, you'll earn more points and more, you know, favorable discounts
• 37:32
  and coupons for key vendors.
• 37:34
  So we're encouraging the use of the app, which is going to
• 37:37
  encourage the record keeping, which is going to actually kind of.
• 37:42
  Reset the ability to create that value properly.
• 37:45
  What you're saying is actually really good because I think in the motorsports
• 37:49
  community, one of the things that people often struggle with, and we talk about
• 37:52
  a lot on this show is the concept of track insurance and track insurance
• 37:56
  is becoming more and more prevalent at every event that goes by every year
• 38:00
  since track insurance has become a thing.
• 38:02
  Thanks to locked in and some of the other groups that are out there, I see
• 38:05
  the value in a tool like tuner log.
• 38:07
  When I set up my declared value policy.
• 38:10
  I can have proof to say, this is what my race car is worth.
• 38:13
  This is what my high performance street car, my track car, my track
• 38:16
  rat is worth in parts in totality.
• 38:20
  And when you take that to somebody like locked in and say, I need to
• 38:23
  declare value policy for 50 grand for a mark one rabbit, and they
• 38:26
  look at you sideways, you have the.
• 38:28
  Papers in hand to say, yes, it's worth 50 grand.
• 38:31
  That's how much I have sunk into it.
• 38:33
  So something to consider their listeners as, as we're talking more about this,
• 38:36
  but I want to kind of get into a little bit more tougher conversation on behalf
• 38:40
  of a lot of our listeners that are probably thinking this now, you know,
• 38:43
  how does something like tuner log.
• 38:46
  affect a newer vehicle?
• 38:48
  We're talking about warranties and dealing with OEs and even the insurance companies.
• 38:53
  It's a very highly sensitive and very touchy topic.
• 38:56
  So let's start off with that.
• 38:57
  How does tuner log play into that whole equation in terms
• 39:01
  of accessibility of the data?
• 39:03
  You know, when I need to go in for service or do a recall or something like that.
• 39:07
  Great point.
• 39:07
  Again, I'm going to kind of reference the human nature thing, right?
• 39:11
  So we're going to control what we can control.
• 39:14
  And one of the things we're going to have to ask for up front is trust.
• 39:19
  This mechanism that collects and stores data obviously would be very attractive
• 39:24
  to insurance companies, to OEMs that want to monitor warranties, modifications.
• 39:30
  We have to protect that.
• 39:32
  And that's a commitment that we're making very, very boldly from the beginning.
• 39:36
  So we've actually had quite a few conversations about this
• 39:39
  in the development stage.
• 39:41
  So we will not sell information or share information externally to anyone.
• 39:47
  Obviously, there's a large investment made to create this program.
• 39:50
  We're going out on the street next week for our first round of funding.
• 39:55
  There's going to be a lot of money spent to launch the company, to
• 39:58
  grow the program, to develop it.
• 40:00
  There has to be a monetizing function.
• 40:02
  So, the monetizing function that we focused on is to work, again, to
• 40:10
  reflect that enthusiast, grassroots based desire to make this valuable.
• 40:16
  So, we can use the data that's inside of the application to benefit
• 40:24
  the user and related vendors or relevant vendors to that user
• 40:30
  without actually sharing the data.
• 40:33
  We don't have to share your personal contact information.
• 40:36
  We don't have to share any information about your vehicle.
• 40:39
  So let's say you buy a new C8 Corvette.
• 40:42
  So if Borla, I'm sure they do already, has a, you know, a new exhaust system
• 40:46
  for a C8 Corvette, we can actually partner with Borla, which I'm sure
• 40:51
  we will at some point here soon, to be an integrated vendor partner.
• 40:55
  So we can actually push Borla's announcement or special tuner log
• 41:00
  program purchase offer for C8 Corvette exhaust systems to C8 Corvette owners.
• 41:07
  Because we have the ability to pull up the contact information
• 41:11
  and push a notification to the app based on the VIN number that
• 41:14
  tells us you own a C8 Corvette.
• 41:17
  But guess what?
• 41:17
  If you don't own a C8 Corvette, you're not going to get any junk
• 41:21
  mail or spam about exhaust systems from Borla for C8 Corvettes.
• 41:26
  We also, in that way, can basically use the data that's in
• 41:31
  the program in a positive way.
• 41:33
  There's no downside to that.
• 41:34
  If you own a C8 Corvette, you probably do want to know what's
• 41:37
  available for the C8 Corvette, right?
• 41:39
  That's very important to us that none of our plan or strategy for monetizing
• 41:44
  this program has anything to do with externally sharing, selling,
• 41:49
  or divulging anyone's information, either personally or on their vehicle.
• 41:53
  We just don't have to do it.
• 41:55
  We've looked at the financial models.
• 41:57
  We've looked at the growth and scale models.
• 41:59
  We've gone all the way out to five years plus.
• 42:02
  There is absolutely no need for us to share any data
• 42:05
  externally so we can control it.
• 42:08
  We can keep it internal.
• 42:10
  No offense to Hagerty and all the other people that were already working with.
• 42:13
  But we've You know, we don't have to give any of the data on modifications or any,
• 42:17
  any, you know, personal information on the ownership experience to those companies.
• 42:22
  Yes, we will work with insurance companies.
• 42:24
  We'll work with auction companies, but it's, it's going to be in more
• 42:28
  of a generalized marketing way.
• 42:30
  It's not going to be related to divulging any information on the
• 42:33
  ownership experience of the vehicle.
• 42:35
  And that's very important to us.
• 42:37
  So that leads into, I guess, a transfer of ownership questions.
• 42:42
  So I sell a car to you and now I transfer my tuner log to Ed.
• 42:48
  Ed's got my info, right?
• 42:51
  So you go, Hey, why did you install this cam?
• 42:53
  I'm getting calls in the middle of the night.
• 42:54
  Car runs like crap.
• 42:56
  You know, it's always been the five minute, five mile
• 42:58
  warranty with any used car.
• 42:59
  So how does this play into that whole equation?
• 43:02
  There's a couple of things.
• 43:03
  One is that the receipt drop integration will not include personal data.
• 43:07
  It won't include the last four digits of your credit card or any of those things
• 43:11
  developing the receipt drop integration, which will actually be in a later release.
• 43:17
  It's not going to be in the first release of the program.
• 43:19
  It's going to be very simple.
• 43:20
  And again, we want.
• 43:21
  People to take ownership.
• 43:22
  We want the enthusiast market to actually help us, you know,
• 43:26
  kind of fine tune this program.
• 43:29
  So a few things will, will come a little bit later, but, you know, receipt drop
• 43:32
  integration is going to be formatted purposely to protect personal information.
• 43:37
  There's not going to be addresses or phone numbers or anything.
• 43:41
  And what we will tell people in our tutorial, when you sign up for the program
• 43:45
  is that, you know, if you're taking a picture or screenshotting, You know,
• 43:50
  which is what I do with my log books.
• 43:52
  I'll take a screenshot of the receipt.
• 43:55
  I simply crop it, you know, any of the phones, whether it be iOS or
• 43:59
  Android will allow you to screenshot and then immediately go to edit.
• 44:03
  You just take down the whole top section.
• 44:06
  All your personal information is gone at that point.
• 44:08
  So now let's, let's answer your question directly.
• 44:11
  Okay.
• 44:12
  So, so I sell you my car or vice versa.
• 44:14
  What I do is I actually share it based on your email.
• 44:18
  Your email is actually your login for tuner log anyway.
• 44:21
  Yeah.
• 44:22
  I hate to go down this path, but if someone was really bugging
• 44:24
  you about something, you could always block their email.
• 44:27
  I mean, you know, it's not that hard to do in today's world with the basic
• 44:30
  email providers that we all use.
• 44:33
  But the thing is, there's not a, an exchange of phone numbers, addresses.
• 44:37
  You can still keep it very clean.
• 44:39
  Good.
• 44:39
  Now to go a step further, we are already working on a program for a marketplace
• 44:46
  for exchanging vehicle ownership.
• 44:48
  In other words, selling vehicles that does have some very progressive, very
• 44:52
  cool features, such as something that we see in the marine industry, which is
• 44:58
  like a broker purchase kind of thing.
• 45:00
  You know, we already do that.
• 45:01
  And I bought my 997 GT3 through a Florida performance cars.
• 45:05
  Jeff down there is phenomenal guy.
• 45:07
  I also bought our, our red.
• 45:09
  900 horsepower 996 twin turbo from them.
• 45:12
  The 997 GT3 came from the original owner and it wasn't even
• 45:16
  really a consignment type thing.
• 45:17
  It was a brokered type deal.
• 45:20
  So I've had no contact with the original owner, but I've received
• 45:22
  all of the receipts and all the documentation, the original window
• 45:26
  sticker, the manuals, everything.
• 45:28
  So we can create a situation where people can have that anonymity, but
• 45:32
  let's also look at how transactions are made these days anyway,
• 45:36
  which is completely hands off.
• 45:38
  We're dealing with a global pandemic right now.
• 45:40
  TunerLog actually, by its nature and by bringing the experience of
• 45:46
  owning, recording and transferring a vehicle to the 21st century actually
• 45:50
  addresses some of the problems we're dealing with right now.
• 45:53
  We don't want to have a lot of personal contacts, you know, you
• 45:56
  know, a lot of dealers now, all dealers probably at this point.
• 46:00
  Are doing what they call sight unseen and appraisals.
• 46:03
  So they'll appraise your car based on the car facts report and a couple pictures and
• 46:08
  things like that But the bottom line is we take, you know sight unseen appraisals
• 46:12
  to a whole new level and i've talked to some very good friends of mine who run
• 46:16
  dealerships, uh, vw and volvo and You know, they've said that what this will
• 46:21
  provide to us is the ability to truly do a sight unseen appraisal Which has
• 46:26
  not really existed to this point We can look at our All the records, you know,
• 46:31
  even, uh, let's say VW, for instance, what they told me is even the VW dealers,
• 46:36
  you know, don't all have the same service records only if it's warranty.
• 46:40
  So if it's basic service and you have all your oil changes done at one dealer
• 46:43
  and you go to another dealer, they can't necessarily pull up all of your records.
• 46:48
  So this platform actually allows you to truly provide a full set of
• 46:52
  records on the vehicle that allows you to do very intelligent transactions
• 46:58
  without actually having to be there in person and handle the car or
• 47:02
  the paperwork, you know, firsthand.
• 47:04
  Two use cases here.
• 47:05
  The first one being what if This is my new DRM, my digital records
• 47:09
  management system of choice.
• 47:11
  And I am not too keen on paper anymore.
• 47:14
  So what you told me in this description is I can take a picture of that receipt, crop
• 47:19
  it, you know, put it in there, et cetera.
• 47:21
  However, I can't take a cropped receipt.
• 47:24
  back to the store and say, Hey, I bought this and it's busted and I need it to be
• 47:28
  replaced without all the corresponding information that goes along with that.
• 47:33
  So how does that work?
• 47:35
  Right.
• 47:35
  So now we're back to the beauty of the receipt drop integration.
• 47:39
  If you notice anywhere you go now, e commerce is a little bit different, but
• 47:43
  anywhere you go retail, let's say you're going into Napa, O'Reilly's, AutoZone,
• 47:49
  Advanced Auto Parts, they basically take your phone number and your email
• 47:53
  address and you've got a loyalty program.
• 47:55
  You're always signed up for a loyalty program.
• 47:57
  Doesn't matter if you go to the grocery store, the auto parts store, whatever.
• 48:00
  So receipt drop integration will also be tied in with your loyalty program.
• 48:06
  So just having the record to reference the product, the purchase date, things like
• 48:12
  that, will allow them to then turn over to the loyalty program to actually pull
• 48:17
  up the detailed backend of the receipt.
• 48:21
  So if you think of it that way, we're actually not even going as deep as the
• 48:25
  loyalty program where you bought the, you know, you buy your wiper blades.
• 48:30
  They know more about you and they're actually holding more information
• 48:33
  on you than we are because we're not holding your credit card number.
• 48:36
  So I returned some bulbs for our caddy project.
• 48:40
  It's our little rabbit truck that we're building.
• 48:42
  I did some aftermarket taillight and had to, as usual, search out the bulbs
• 48:47
  and they're never what they should be.
• 48:49
  So I took the bulbs back to return them to Advanced Auto Parts yesterday
• 48:53
  and they didn't need anything.
• 48:55
  They punched in my phone number.
• 48:56
  They had the credit card that I used.
• 48:58
  They put it right back on the card.
• 49:00
  I didn't have to even pull my wallet out.
• 49:03
  That's way scarier than tuner log, you know?
• 49:05
  So, so we're going to leave those people alone with that information.
• 49:10
  What we're going to do is be able to extract and trigger enough
• 49:14
  of the information to keep the record and transfer the record.
• 49:18
  Let's face it.
• 49:19
  You know, if I buy a car from you and there's something as a three year warranty
• 49:22
  and you give me the receipt, first of all.
• 49:25
  You're probably not going to give me your receipt with your, uh, you know,
• 49:28
  last four, your sound decks and your phone number and your email and your
• 49:32
  home address and all that stuff anyway.
• 49:33
  But most purchases are only guaranteed to the original buyer anyway.
• 49:38
  So, you know, the, the, the relevance of what's on the receipt, the record
• 49:43
  of the product that was purchased for.
• 49:46
  The next owner's information is actually way more watered down than it would be
• 49:52
  if we actually needed to go back and get warranty or something like that.
• 49:55
  We're again, we're not replacing everything that you normally experience.
• 50:00
  We're really just repackaging it.
• 50:02
  So we're still not going to replace the data systems that retailers already use.
• 50:07
  Yeah.
• 50:08
  And what you describe is often the case.
• 50:10
  If you've ever bought a Kony or Bilstein shock, you must be the original owner with
• 50:14
  original receipt to get anything done.
• 50:16
  If I transferred it to, you know, to you, then your SOL, you got to buy new parts.
• 50:21
  So, you know, I would like to see some of that change in the future, but that's
• 50:25
  not the point of this conversation.
• 50:26
  But my second use case though, still with my, you know, devilish cyber hat
• 50:30
  on here is what if I'm sitting around going, remember that car I sold to Ed.
• 50:35
  I still got the VIN number laying around here.
• 50:38
  Can I go into tuner log and go look that up and figure out where the car is gone
• 50:42
  or where it's ended up now, or maybe it's, you know, in California all of
• 50:45
  a sudden, or it ended up in Manitoba.
• 50:47
  I don't know.
• 50:47
  Is there a way for me to figure that out?
• 50:49
  Yeah.
• 50:50
  So what's interesting is the short answer is no, because we're very,
• 50:54
  very keen again, you know, being.
• 50:57
  User based and building this program based on what we want as
• 51:01
  enthusiasts and as hardcore vehicle owners and enjoyers of these cars.
• 51:08
  We don't want that.
• 51:09
  I mean, I, you know, a great story, our rally golf, you know, the rally golf
• 51:12
  I built when I was still part owner of NGP that we built it with VW Vortex.
• 51:18
  It was everywhere.
• 51:19
  I lost track of that car for 13 years.
• 51:21
  I just found it with some help of a friend, you know, Nate Brown.
• 51:24
  A lot of people know, you know, is, uh, at NGP Quite a while.
• 51:28
  He's now working for the FCP or a race team.
• 51:31
  Yeah, he actually helped me find the car, figured out who had it and got
• 51:35
  me connected to buy the car, right?
• 51:37
  What we envision is much like Zillow or almost a combination of
• 51:43
  Zillow and LinkedIn, the ability to.
• 51:46
  Let the owner choose whether he wants the car to be found or whether
• 51:51
  he wants the car to be bought.
• 51:53
  So you could have the ability and some later versions may actually be
• 51:57
  a little bit more towards the premium offering where you can actually turn
• 52:01
  the car on so that people can search it by VIN number, and there's a couple
• 52:06
  reasons for that that may be beneficial.
• 52:09
  One is that, you know, let's say I have the rally golf or I have, you know,
• 52:13
  some, some rare car mark four R 32, you know, for instance, but which I may
• 52:18
  or may not be in the market for again.
• 52:20
  So if I want to know if there's any mark four R 30 twos within 250 miles of me
• 52:26
  that may be for sale, it would be nice to have the ability for an owner of that
• 52:30
  car to be able to, to just click a box.
• 52:33
  That says, you know, make me sell is the Zillow term.
• 52:36
  Obviously we're not going to steal that from them, but you know, make
• 52:39
  me an offer or whatever it is.
• 52:41
  And I would be able as a, let's say maybe a premium user to go out
• 52:45
  and search for specific cars, which are going to be referenced by VIN
• 52:48
  number that identifies the car.
• 52:50
  But it's always going to be with the owner's approval.
• 52:53
  They're going to have to be able to turn that on before they can be seen or found.
• 52:57
  And then it will have to be for specific reasons, right?
• 53:00
  Because they may want to sell it.
• 53:02
  Let's say it's a rare car, and they want to find other owners of similar rare cars,
• 53:07
  you know, like 997 GT3, you know, there's not many of those cars around, 997.
• 53:11
  1 specifically, so if, uh, if I want to know if anyone else in Jacksonville has
• 53:17
  that car, it would be kind of cool to be able to click that off, but then again,
• 53:22
  We're also going to have integrated groups, like say, uh, you know, PCA.
• 53:27
  So if I'm a Porsche club member, you know, we could all always have
• 53:31
  a separate section where you could communicate with other club members of
• 53:35
  major, you know, significant OEM level type clubs, which would be fantastic.
• 53:40
  So, uh, there's quite a few things we're working on.
• 53:43
  Like I said, there's a lot of things in the works for some future
• 53:46
  features that will be rolled out.
• 53:48
  But the important thing is we're not exposing anyone.
• 53:51
  We're not selling or sharing anyone's data externally.
• 53:55
  We want this to be a safe, secure place where you can
• 53:59
  come, enjoy the benefits of it.
• 54:01
  The value is always going to be tremendous for the input.
• 54:04
  Obviously, entry point at free is, is hard to beat.
• 54:08
  Spend a few minutes every week or two with it, or whenever you have
• 54:11
  any kind of event with your vehicle, and you're going to see the benefits.
• 54:14
  But on the other hand, you're not going to be exposed to
• 54:17
  anything you're not interested in.
• 54:19
  And, and what you just highlighted there is.
• 54:21
  kind of a legacy concept being reborn, which is the idea of a registry, right?
• 54:25
  And so I happen to be part of the 914 registry as a 914 owner.
• 54:29
  And there are sites out there that probably a lot of newer motor sports
• 54:33
  enthusiasts don't know that they exist.
• 54:34
  You know, there's a Shelby Cobra registry and there's a, you
• 54:37
  know, Sunbeam Tiger registry.
• 54:39
  I mean, all, a lot of those old vintage cars, there's a lot of that out there.
• 54:42
  And we, you know, we're friends with the folks In the classic car club of America
• 54:46
  and the Packard club and stuff like that.
• 54:48
  And they have those types of lists where they're trying
• 54:50
  to keep track of famous cars.
• 54:52
  Like, Oh, that was the Packard that Clark Gable owned.
• 54:54
  Right.
• 54:54
  And so they have a whole history on that kind of thing.
• 54:56
  It's a different sort of record keeping that we're talking about here, but
• 55:00
  I could see that appeal in a more modern way with what you described.
• 55:05
  Now, I want to close out the cyber discussion here, and I
• 55:08
  know we didn't go too deep.
• 55:09
  But there is one thing that, you know, the Uber nerds are probably thinking
• 55:13
  about, and I'm going to throw out some acronyms here that people may or may
• 55:16
  not be familiar with, but it really gets down to the base concept of storage
• 55:21
  concerns, data at rest, things like that.
• 55:23
  Just.
• 55:24
  Touch briefly on tuner logs, compliance with regulatory
• 55:29
  compliances, like GDPR, the global data protection regulation, PII storage.
• 55:34
  You know, this is an ERM or DRM electronic records management
• 55:37
  or digital records management platform as, as we've discussed.
• 55:40
  So there's a lot of other things that you guys had to take into
• 55:42
  account from an it perspective.
• 55:44
  So just to put some of our listeners at ease, let's elaborate on that just
• 55:48
  a little bit so that they understand that, you know, this is, It's truly
• 55:51
  legit and all the painstaking process that you've had to go through.
• 55:55
  Yeah.
• 55:55
  So a couple of things on that topic.
• 55:58
  I mean, right now we have a, our basic security level is the same as
• 56:03
  using a mobile banking app, right?
• 56:05
  I mean, we literally have the same amount of security on
• 56:09
  transfer security on storage.
• 56:12
  We take very seriously.
• 56:13
  We're actually working on a data security mission statement, kind of
• 56:18
  an operating outline that we will share publicly that will actually
• 56:23
  describe how we're going to hold data.
• 56:26
  You know where it's placed.
• 56:28
  There is a cloud storage built into the app again in the basic free
• 56:32
  version that you actually hold.
• 56:35
  All of your records.
• 56:36
  And even after you transfer a logbook, you can still hold all the
• 56:40
  previous records in your cloud in case you buy that same car again.
• 56:44
  And you want to reference something.
• 56:46
  It's fantastic the way it was built out again.
• 56:49
  You know, there'll be a lot more details posted up and
• 56:52
  actually explained a little bit.
• 56:54
  We've looked at blockchain integration for security.
• 56:57
  There's some things that some of the larger investors actually are keyed
• 57:01
  in on and focused on when it comes to this type of program and data storage.
• 57:06
  We're looking at obviously, uh, as it scales and grows, moving into like an
• 57:11
  AWS platform, you know, for moving the data around and hosting the program.
• 57:16
  So, you know, there's lots of things to be decided before the program goes
• 57:21
  live, but most of the architecture.
• 57:23
  Is built.
• 57:24
  It's very secure again from day one.
• 57:28
  The free service.
• 57:29
  If you use a mobile banking app on your phone, you've got
• 57:32
  the same level of security for transferring your data as that.
• 57:37
  So that should give some people some peace of mind.
• 57:39
  But we take it very seriously, and it is something that we will
• 57:43
  continue to make a big investment on.
• 57:45
  Right.
• 57:45
  And the biggest thing about GDPR, there's really two pieces.
• 57:48
  One is not as important, but it pertains to this conversation, which is the
• 57:52
  ability to opt out of something, right?
• 57:54
  And that's been widely known in a lot of things.
• 57:57
  You need to be able to unsubscribe from emails and spam, all that kind of stuff.
• 58:00
  But the bigger part of GDPR is when I say, as the consumer, the customer, I want out.
• 58:07
  And I want my records and I need them expunged from the system.
• 58:11
  Part of that regulatory compliance is that it providers and service providers,
• 58:14
  application providers must comply to that.
• 58:17
  So I just want to make sure that, you know, if I decide tomorrow, Hey, we're
• 58:20
  all LGTM signing up for tuner log.
• 58:23
  And people want to pull out and, you know, they've uploaded, you know, what
• 58:27
  they identify as PII that they know for a fact that when they hit that
• 58:32
  delete button or I want out that it's, it's going to be completely expunged.
• 58:36
  So, yeah, so, so that will be part of the security, uh, commitment and agreement.
• 58:42
  It's important that people understand the anonymity factor to the receipts, right?
• 58:49
  So the thing is, when you're.
• 58:52
  Exchanging information, trading receipts.
• 58:56
  If I buy your car and you share with me your log book, which has copies
• 59:00
  of your, you know, like, let's say, you know, watered down copies of the
• 59:04
  receipts that just references the parts, maybe when they were purchased
• 59:07
  or they were purchased from, which is really all I have the business knowing.
• 59:11
  You are still retaining those copies, so I have to be okay with the fact
• 59:15
  that you still also have copies, right?
• 59:17
  So we have to I guess this is really kind of a I'm moving to a generalized type of
• 59:22
  statement, but we have to be conscious of the Movement of that information.
• 59:28
  If you say you want that information to be off of tuner log, that's fine.
• 59:33
  And you own that information, but you may be referencing information that two other
• 59:37
  people already own because they've already owned it and transferred it, right?
• 59:41
  So who actually owns those receipts that you've been given
• 59:45
  during the transfer of the vehicle two or three times or 10 times?
• 59:49
  You know, I'm not going to lie.
• 59:50
  We're working with some interesting dynamics when it comes to transferring
• 59:54
  data that really doesn't exist.
• 59:56
  But the thing is, you have to be confident that when you do something
• 59:59
  that's never been done before, that you'll make the right decisions for
• 1:00:03
  everyone that's involved long term.
• 1:00:05
  And that's actually something we embrace.
• 1:00:07
  We're very excited to almost recreate or reaffirm the confidence people can
• 1:00:14
  have in using modern platforms where, you know, you're uploading data.
• 1:00:21
  And it's up there and, you know, it's still your data, but it's, it's
• 1:00:25
  somewhere else and someone's keeping it and someone else is transferring
• 1:00:29
  it or holding it on your behalf.
• 1:00:31
  We take that very seriously and some of that will be further developed as
• 1:00:35
  we also reach out to the global market.
• 1:00:38
  Because there are some considerations to be made when it comes to data holding
• 1:00:43
  and transfer as it pertains to other countries and other regions in the world.
• 1:00:47
  So we will have one complete department inside of TunerLog that's just going
• 1:00:53
  to be data compliance and security.
• 1:00:56
  It's actually going to be a very important function.
• 1:00:58
  So let's, let's take it to a little lighter conversation, you
• 1:01:02
  know, our favorite conversation, which is motorsports.
• 1:01:04
  I want to take it back a minute.
• 1:01:06
  And.
• 1:01:07
  I don't want to divulge any secrets.
• 1:01:09
  So I'm going to play King for a day.
• 1:01:10
  So since you talked about making this, you know, amenable to the, to
• 1:01:14
  the motorsport community, some of the things I'd like to see in tuner
• 1:01:17
  log, I'm going to put it that way.
• 1:01:18
  It'd be really cool.
• 1:01:19
  If, as I have my race car in tuner log that I could keep a log of tire
• 1:01:25
  pressures and set up and certain tracks and things like that, I think
• 1:01:30
  I'd want to take that a step further.
• 1:01:32
  Because a lot of times you tell people, you know, I turned to 135 at Rowan Atlanta
• 1:01:37
  and they go, yeah, you're full of it.
• 1:01:39
  Well, you know what if I could upload my aim data and prove it and say here
• 1:01:43
  it is Here's the lap data from that car from the telemetry with this particular
• 1:01:47
  setup There's no doubt just like those receipts that those parts and
• 1:01:51
  that setup works in addition to that.
• 1:01:53
  I think the transfer Of a race car from one person to another.
• 1:01:57
  Oftentimes there's some tribal knowledge that is lost, right?
• 1:02:01
  That it's, it's just lost from one owner to the other.
• 1:02:04
  And you scratch your head and you look at it and go, why the heck did
• 1:02:07
  this guy set this car up this way?
• 1:02:08
  I just don't understand.
• 1:02:10
  So if there was more in depth logging than just, Oh, well, it's got a strip
• 1:02:14
  cam in it, and it's got, you know, iBox and, and, and ground controls,
• 1:02:18
  it answers the question, why?
• 1:02:20
  Then that means something much more to the motorsport community, uh, in the long run.
• 1:02:26
  Yeah, the, the, the motorsport segment is, is just phenomenally exciting.
• 1:02:31
  We actually had a, uh, a bit of a consultation type development meeting
• 1:02:35
  last week with our good friend, Nate Brown works with FCPR now on the race team.
• 1:02:40
  And, and he gave us some great input last week, you know, just in
• 1:02:43
  general of some of his observations and his experiences, but yeah.
• 1:02:47
  That's one of the things that we discussed in that meeting was sanctioned
• 1:02:51
  racing, you know, let's say club racing, amateur racing, you know, specifically,
• 1:02:56
  we don't just want to which we do already have in the basic format.
• 1:03:00
  We have a track log.
• 1:03:00
  One of the logbook segments inside of the logbook you create for your
• 1:03:04
  unique vehicle is a track log.
• 1:03:07
  Where you can keep tire pressures and you can keep, you know, break pads and
• 1:03:10
  you can make comments on how the pads worked or what you liked or didn't liked
• 1:03:14
  about these tires and what size you use, what wheel you used, what offset.
• 1:03:19
  That's the whole point of the program, right?
• 1:03:21
  It would be one thing to just say, okay, we created a structure, a platform
• 1:03:26
  that you can keep this information and it's and it's easily accessible.
• 1:03:30
  You can grab your phone and you can Hit one button and pull up the app and
• 1:03:33
  oh, that's the tire pressure I use.
• 1:03:35
  So that's one thing, and that's really beneficial, but that's not us.
• 1:03:39
  You know, we're overachievers here.
• 1:03:40
  So what TunerLog is looking to do is actually integrate with sanctions.
• 1:03:45
  Let's say amateur club racing type level organizations.
• 1:03:50
  To where we can actually have your sanctioned logbook
• 1:03:53
  for your vehicle in the app.
• 1:03:56
  We can have documentation in the app.
• 1:03:59
  You can actually transfer and upload information.
• 1:04:02
  And I tell you, this is something you touched on a second ago
• 1:04:05
  that's really interesting.
• 1:04:07
  There are a lot of people now, of course, in the modern world that we
• 1:04:10
  live in, who actually are paid to dino tune cars from 2000 miles away, right?
• 1:04:17
  You take your car, you put it on a dino and they log in through
• 1:04:19
  the internet and hook in your ECU and you're, you're running the car
• 1:04:24
  or the dino operators running the car and they're tweaking the map.
• 1:04:28
  You could actually get to the point with this ability to transfer data where you
• 1:04:32
  could actually transfer, you know, setups.
• 1:04:35
  You could transfer a complete setup on a specific car to someone, you
• 1:04:39
  know, whether it be in a business format where you actually sell the
• 1:04:44
  setup, or you're just trying to hook up a friend who's on the West Coast.
• 1:04:47
  He's run the same car as you.
• 1:04:49
  We do want to work with the tracks.
• 1:04:51
  Again, we don't want to claim that we're reinventing the wheel.
• 1:04:53
  We're not.
• 1:04:54
  There are apps that give you track maps and they give you the ability to
• 1:04:58
  log certain functions or keep records.
• 1:05:00
  What we're saying is, do you want five apps on your phone related to the
• 1:05:05
  use of your car or do you want one?
• 1:05:06
  Right.
• 1:05:07
  That's the point.
• 1:05:08
  We want to achieve the integration.
• 1:05:10
  We will achieve the integration to where this works on your VW Atlas, you know,
• 1:05:17
  grocery getter that takes the kids to school and takes you on family vacation
• 1:05:21
  to keep records of maintenance and and the ownership experience on that.
• 1:05:26
  And you just Scroll left one one spot and you've got your mark for, you
• 1:05:31
  know, race car with all your detailed information and you've got, you
• 1:05:35
  know, track maps and you've got video uploads on the premium version that
• 1:05:39
  you could transfer shared social media.
• 1:05:42
  The whole point is integration and the ability to have it convenient.
• 1:05:47
  That's the whole thing.
• 1:05:48
  Convenient to use and convenient to access.
• 1:05:51
  So with those driving forces, which come from the grassroots, you know,
• 1:05:56
  need to have something that's useful but easy to use in a low entry
• 1:06:01
  point as far as cost and complexity, that's that's what we're aiming for.
• 1:06:06
  And that's what the bottom line will be.
• 1:06:08
  So a lot of the things you're you're hinting towards have
• 1:06:11
  already been considered.
• 1:06:12
  The development process obviously takes some time, but we do look at it.
• 1:06:17
  The enthusiast market to begin with, because we know this is beneficial
• 1:06:21
  to anyone who is an automotive or, or enthusiast of any type, whether it be
• 1:06:26
  motorcycle, you know, boat car, and then there's the ultra enthusiasts,
• 1:06:31
  let's say the motor sports fans and people actually use the car for what
• 1:06:34
  it was built for or designed for.
• 1:06:36
  So we want to, we want to focus down on that, but we also at the same
• 1:06:40
  time, we're going to be focusing out on more of a, an overall integration,
• 1:06:45
  but the compliment each other.
• 1:06:47
  They really do.
• 1:06:48
  And ultimately what you'll have is, is something that does everything
• 1:06:52
  that you need it to do with one click.
• 1:06:55
  Very cool.
• 1:06:55
  And you, you conjured up an old memory for me because I worked
• 1:06:58
  at electric motor for a while.
• 1:07:00
  And you know, one of the biggest things there was don't
• 1:07:02
  forget to send them a bin file.
• 1:07:04
  You have to have that backup file for the ECU all the time.
• 1:07:07
  And so I sold one car that had an electromotive on it.
• 1:07:09
  And it was like, I gave the guy a laptop and like all this stuff.
• 1:07:12
  So it's like, if you lose this, it's on you, man.
• 1:07:15
  But having a backup copy somewhere, you know, even if it was in the cloud, it'd
• 1:07:18
  be kind of cool to say, I still got that tune laying around if you need it.
• 1:07:21
  Or, you know, transfer it to somebody that maybe has a similar
• 1:07:23
  build and say, Hey, here's my tune.
• 1:07:25
  Almost feels like Forza in a way.
• 1:07:26
  Hey, let me send you my tune real quick.
• 1:07:28
  And you get your car set up real quick.
• 1:07:29
  You know, so that's kind of cool.
• 1:07:31
  I like that idea.
• 1:07:32
  So, Ed.
• 1:07:33
  As we wrap things up here, is there anything else you want to talk about
• 1:07:36
  with respect to TunerLog, uh, you know, anything we didn't mention or didn't,
• 1:07:39
  or you wanted to cover or tell the world about before we decide to sign off here?
• 1:07:45
  Well, I would say this, it's an exciting platform.
• 1:07:48
  It's, it's almost a little daunting.
• 1:07:50
  It's grown to be such a massive scope and scale over the past couple of years
• 1:07:54
  as we've been putting it together.
• 1:07:56
  No matter how big it is, or no matter how widespread it becomes,
• 1:08:01
  you know, as it's becomes a global.
• 1:08:03
  Entity and all the things that we have planned, we are going to work very hard to
• 1:08:07
  make sure people understand the purpose, the intent of what it was built for every
• 1:08:14
  aspect of what it does and how it's used as you go through using the program.
• 1:08:21
  It's going to reflect our intentions and our goals.
• 1:08:24
  So again, you know, we're, we're not going to hide from anything where, you
• 1:08:28
  know, there's no smoke and mirrors.
• 1:08:29
  It is what it is.
• 1:08:30
  We're being very transparent.
• 1:08:32
  But I think the exciting thing is, you know, take ownership of it.
• 1:08:35
  You know, we're, we're going to listen.
• 1:08:37
  We're going to have avenues for people to give feedback.
• 1:08:39
  We're going to really, Work hard at making it a program for the people by the people.
• 1:08:45
  We're giving it a great head start.
• 1:08:47
  We've gotten some phenomenal feedback.
• 1:08:49
  We've gone in and made some major tweaks in the last six months, just based on,
• 1:08:53
  you know, some really good feedback that we've received and some internal.
• 1:08:57
  Testing we've done, it's going to be a great program.
• 1:09:00
  We do have a couple extra things like the collaboration function.
• 1:09:04
  That's going to be exciting where if you're a shop, I can drop
• 1:09:08
  my car off to you and click one button in the logbook and it will
• 1:09:13
  share the entire logbook with you.
• 1:09:16
  Whether you're an independent person or you're on a shop account or whatever.
• 1:09:20
  So when you're working on the car, you can take pictures of the install of the parts.
• 1:09:24
  You can take pictures of the install guide, the receipts, upload those
• 1:09:29
  so that I can actually go into my log book and watch you work on
• 1:09:33
  my car, which is really exciting.
• 1:09:35
  When I go to pick up the car, I'm standing there, you know, paying my bill and
• 1:09:39
  get my receipt and I can turn it off.
• 1:09:41
  You no longer have access to it.
• 1:09:43
  So there's some really, really smart features that are going to be in the very
• 1:09:47
  first version that are rolling out that I think when people start to use them
• 1:09:52
  and understand them, they'll, they'll see what our intentions are, you know, what
• 1:09:56
  we're really trying to create and, uh, We're going to have influencers building
• 1:10:00
  crazy project cars that will be shared through tuner log, where you'll be able
• 1:10:04
  to, you know, I mean, how many times have you seen something like a Ken Block, for
• 1:10:07
  instance, you know, builds a crazy car.
• 1:10:10
  And, uh, I know at least for me, you know, being a technical minded guy, I'm like,
• 1:10:14
  gosh, you know, what rear end is he using?
• 1:10:16
  That's crazy.
• 1:10:17
  What transmission?
• 1:10:18
  Yeah, I've seen flipping through the gears.
• 1:10:19
  Okay.
• 1:10:20
  So, so I've got a Raptor.
• 1:10:21
  With a, with a three, five twin turbo V six, what transmission
• 1:10:25
  is behind that three, five V six.
• 1:10:27
  I'd love to know what he's running, you know, pushing a thousand
• 1:10:31
  horsepower through that truck for people who are building those
• 1:10:34
  big projects and influencers that are putting out the crazy stuff.
• 1:10:38
  We all love to watch.
• 1:10:39
  How great would it be to go in and go to a public section of tuner log and actually.
• 1:10:44
  pull down the parts list and see what they used.
• 1:10:46
  What spring rates are they using?
• 1:10:48
  You know, what compound tires are they using?
• 1:10:51
  What offset wheels do they have on that, that STI or, or, you
• 1:10:54
  know, Evo or whatever it is.
• 1:10:56
  So it's going to be fun.
• 1:10:58
  It's going to be a lot of fun.
• 1:10:59
  It's going to be really exciting.
• 1:11:00
  And I think some of the people we have involved with TunerLog as well
• 1:11:04
  going to be familiar to some people.
• 1:11:06
  It's, it's going to be fun to see the reaction.
• 1:11:09
  Well, like I said, I've been, I've been keeping tabs on to the log for
• 1:11:12
  a while because it was, it was snuck out there into the wild a while ago.
• 1:11:16
  So it's been good to see its progression.
• 1:11:17
  It's good to see that you guys are finally coming out into the light and, you know,
• 1:11:21
  big smiling faces saying, Hey, we're here.
• 1:11:23
  We're happy.
• 1:11:24
  Let's get this going.
• 1:11:25
  So why don't you tell us a little bit as we close here on how folks like.
• 1:11:29
  Folks here at GTM can get a hold of TunerLog or the folks that are out there
• 1:11:33
  listening out on the big wide internet.
• 1:11:35
  How do they get dialed into TunerLog and especially how do
• 1:11:38
  they get dialed into Bolt City?
• 1:11:40
  Right.
• 1:11:40
  So social media is always the best to be honest with you.
• 1:11:46
  We use Instagram more than anything else.
• 1:11:48
  So it's just Motorsport.
• 1:11:51
  You can find us on Instagram.
• 1:11:53
  You can see kind of a daily peek into our life.
• 1:11:57
  You know, the, and my entire family at the shop Friday and loading a container, you
• 1:12:02
  know, out ripping around the GT three with some in car video or at the track with,
• 1:12:07
  you know, the Mark two, just, that's a great way to just kind of see what we do.
• 1:12:11
  We're again, we're very transparent.
• 1:12:13
  There's nothing to hide.
• 1:12:14
  We're just, you know, we're just having fun.
• 1:12:16
  So tuner log, we've, For a lot of reasons, kind of been, you know, a
• 1:12:21
  little protective of some of the details.
• 1:12:23
  You guys are getting the exclusive, which is phenomenal.
• 1:12:26
  Very proud, you know, to work with you guys on, on pushing this out.
• 1:12:30
  We do have a, a tuner log on Instagram.
• 1:12:34
  That would be a good place to keep an eye out.
• 1:12:37
  As you said, I've dropped a couple of teasers here and there, even
• 1:12:41
  some screenshots of the app.
• 1:12:43
  Maybe we'll load a couple videos, you know, of some of the
• 1:12:46
  app walkthrough here shortly.
• 1:12:48
  So, uh, keep an eye out on that.
• 1:12:49
  We're going to start getting a little bit more active as things get close.
• 1:12:53
  We are out looking for, you know, uh, a short round of funding before
• 1:12:57
  the launch, just to make sure that we have what we need to go out to market.
• 1:13:01
  So we're going to be out on the street with that starting next week.
• 1:13:04
  It's, it's happening quick.
• 1:13:06
  It's all coming together very quickly.
• 1:13:08
  Just keep an eye out on social media.
• 1:13:10
  You can always message us through social media if you're interested as
• 1:13:14
  a, as an investor, as a vendor partner, as, uh, someone who's interested as,
• 1:13:20
  as, uh, you guys are in doing some beta testing maybe before the final
• 1:13:24
  launch, which is really exciting.
• 1:13:25
  We've talked about that off air a little bit, but, so yeah, just
• 1:13:29
  stay in touch through social media.
• 1:13:30
  You can always hit us at, you know, you can hit me at
• 1:13:33
  at@boldcitymotorsport.com at any time.
• 1:13:36
  Contact information is in all the social media platforms.
• 1:13:39
  So yeah, it's exciting.
• 1:13:41
  We're getting real close So ed, I can't thank you enough for coming on the show.
• 1:13:45
  This is really cool to get this exclusive again This is exciting times,
• 1:13:49
  especially in the automotive world to have something so different So new really
• 1:13:53
  bringing together a lot of things that we're doing manually And at the end of
• 1:13:56
  the day just making our lives easier.
• 1:13:58
  So We wish you the best of luck with tuner log and all the successes
• 1:14:02
  you've had up until this point.
• 1:14:03
  I mean, it's a really cool backstory for the listeners out there, you know, dig
• 1:14:07
  more into bold city, dig more in to tuner log, you know, get excited about this.
• 1:14:11
  This is the up and coming latest, greatest thing in the automotive.
• 1:14:15
  And let's just say it in the motorsport world as well.
• 1:14:17
  So we're really looking forward to see where this is going and we can't thank
• 1:14:20
  you enough again for coming on the show.
• 1:14:22
  Yeah.
• 1:14:22
  Thank you very much for having me.
• 1:14:24
  It was great.
• 1:14:25
  Appreciate it very much.
• 1:14:31
  Hey, listeners, did you enjoy this particular episode?
• 1:14:34
  Did you know you can learn more about what we just talked about
• 1:14:37
  by visiting the GTM website?
• 1:14:39
  If you want to learn more or just review the materials from this episode, be sure
• 1:14:43
  to log on to www.gt motorsports.org today and search for this particular episode.
• 1:14:52
  From all of us at GTM, never stop learning.
• 1:14:55
  If you like what you've heard and want to learn more about GTM,
• 1:14:58
  be sure to check us out on www.
• 1:15:01
  gtmotorsports.
• 1:15:01
  org.
• 1:15:02
  You can also find us on Instagram at GrandTouringMotorsports.
• 1:15:06
  Also, if you want to get involved or have suggestions for future shows, you can
• 1:15:10
  call or text us at 202 630 1770 or send us an email at crewchief at gtmotorsports.
• 1:15:17
  org.
• 1:15:18
  We'd love to hear from you.
• 1:15:19
  Hey listeners, Crew Chief Eric here.
• 1:15:21
  Do you like what you've seen, heard, and read?
• 1:15:24
  Great!
• 1:15:25
  So do we, and we have a lot of fun doing it.
• 1:15:27
  But please remember, we're fueled by volunteers and remain
• 1:15:30
  a no annual fee organization.
• 1:15:32
  But we still need help to keep the momentum going, so that we can
• 1:15:35
  continue to record, write, edit, and broadcast all of your favorite content.
• 1:15:39
  So be sure to visit www.
• 1:15:42
  patreon.
• 1:15:42
  com forward slash GT motorsports, or visit our website and click in the
• 1:15:46
  top right corner on the support and donate to learn how you can help.