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"I'd Rather My Company Go Under Than Stay Quiet": The Subcontractor Project with Tara Cristel

Tara Cristel was owed about $200,000 on the biggest job her glazing company had ever done. She’d filed a lien, and the banks wouldn’t lend against the money because nobody could say when it would show up. So she did the one thing still in her control. She started talking about it, out loud, on the internet. And that’s how The Subcontractor Project got going.

Day to day, Tara runs a subcontracting business, and she’s got the pink hard hat to prove it. In this episode she explains how a system that looks like “just the way it’s always been” ends up making subs finance the whole project.

She’s…

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