普通のことしか言っていなくても、多くの支持を集めるのはなぜなのか。
Why do people follow creators who seem to say nothing new? In this episode, I explore the idea that many people are not searching for knowledge as much as they are searching for reassurance. Familiar advice often succeeds not because it is original, but because it confirms what people already hope is true. I also examine the roles of authority, trust, and personal branding in shaping online influence. Rather than asking whether a creator provides new information, I suggest asking a different question: Are they offering knowledge, or are they offering the comfort of certainty in an…
The skinny
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